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HUBSPOT 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
| FRIDAY, APRIL 5, 2013
Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads. Key Ingredients: New Leads. Yikes!
HUBSPOT Everything Marketers Should Know About Secondary CTAs
| THURSDAY, APRIL 4, 2013
secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog. 'Chocolate or vanilla? Heels or flats?
HUBSPOT How to Tell Google Not to Index a Page in Search Results [Quick Tip]
| SATURDAY, MARCH 30, 2013
Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. Instructions for HubSpot Customers.
HUBSPOT What You Can (and Should) Ask for on Your Landing Page Forms
| TUESDAY, JANUARY 15, 2013
Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Seem like a tall order?
HUBSPOT 11 Simple (But Critical) Tips for Creating Better Landing Pages
| TUESDAY, DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Simple as that!
HUBSPOT 12 Simple Ways Marketers Can Humanize Their Brand
| FRIDAY, AUGUST 24, 2012
Or do you elicit more personal feelings from your leads and customers? 1) Write an 'About Us' page that's actually good. The 'About Us' page is one of the most frequently flubbed up pages on the internet. The other example of a killer 'About Us' Page I highly recommend is Andrew Reifman of Andrew Reifman Graphic Design.
HUBSPOT 9 Chances for Website Conversion Optimization You Don't Want to Miss
| WEDNESDAY, AUGUST 22, 2012
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. Because the design no longer captures your visitors' attention. right? Absolutely! Voila!
HUBSPOT 11 Great Ways to 'Get Personal' in Your Email Marketing
| MONDAY, JUNE 11, 2012
Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. At HubSpot, we like to use the phrase "segment of one" to describe ideal targeting. Before You Email. In Your Email.
HUBSPOT Why Landing Pages Are an Indispensable Part of Marketing
| FRIDAY, APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.
HUBSPOT How Closed-Loop Marketing Works
| THURSDAY, APRIL 12, 2012
“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. As leads progress through your sales and marketing stages, the cookie will enable you to attribute them back to the proper channel.
HUBSPOT How to Select the Right CTA for Every Page on Your Site
| WEDNESDAY, APRIL 11, 2012
The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website. So how do you know which offer's CTA button to put on what pages of your website? Here's how. Voila!
HUBSPOT How Long Should Your Landing Page Forms Be?
| TUESDAY, MARCH 27, 2012
Aaah, the elusive lead-capture form. Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple. There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them.
HUBSPOT Your Master List of Low-Hanging Marketing Fruit
| FRIDAY, MARCH 9, 2012
1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? Try sending more traffic to landing pages ! That winning email also generated 292 more clicks and 131 more leads. Connect with HubSpot what have I missed?
HUBSPOT 9 Ways to Make Your Marketing Analytics Actionable
| FRIDAY, FEBRUARY 17, 2012
To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. Connect with HubSpot
HUBSPOT The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
| FRIDAY, FEBRUARY 17, 2012
Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action.
HUBSPOT Before & After: The Optimization of a Flawed Landing Page
| FRIDAY, FEBRUARY 10, 2012
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.
HUBSPOT How to Create Marketing Offers That Don't Fall Flat
| TUESDAY, FEBRUARY 7, 2012
In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But this will never bring in leads as effectively as true offers will. Ebooks.
FEARLESS COMPETITOR HubSpot Expands into Voice-Based Marketing Automation
| THURSDAY, FEBRUARY 2, 2012
Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. As soon as a new lead comes into sales, a clock starts ticking. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. About HubSpot.
HUBSPOT When Lead Scoring Is a Waste of Marketers' Time
| THURSDAY, JANUARY 26, 2012
There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Your Sales Team Doesn't Have Enough Leads. Connect with HubSpot Right?
NUSPARK The B2B Lead Generation-Demand Generation Book “Hall of Fame”
| SATURDAY, JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Lead Nurturing. Ruth P. Stevens.
HUBSPOT 10 Amazing Blogging Insights Your Analytics Can Tell You
| FRIDAY, JANUARY 13, 2012
That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). What Leads Can Tell You. What Visit-to-Lead Conversion Rate Can Tell You.
HUBSPOT 17 Silly Missed Lead Generation Opportunities
| TUESDAY, JANUARY 3, 2012
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.
HUBSPOT 10 Reasons You're Not Hitting Your Leads Goal This Month
| FRIDAY, DECEMBER 30, 2011
As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. So where do leads come from?
HUBSPOT 15 Fluff-Free Ways to Step Up Your Social Media Game
| WEDNESDAY, DECEMBER 28, 2011
Have you enabled company status updates for your LinkedIn Company Page ? Have you created custom tabs for your Facebook page ? In order to generate those leads and customers, you need to optimize your social presence for lead generation. Connect with HubSpot The reason for this shift? Hallelujah!
HUBSPOT How Non-Techies Can Succeed With Landing Page Testing
| THURSDAY, DECEMBER 22, 2011
B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen.
HUBSPOT 10 Data Points You Need to Convert More Customers
| FRIDAY, DECEMBER 16, 2011
There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.
HUBSPOT Master Online Lead Generation by Reducing Friction
| THURSDAY, DECEMBER 1, 2011
If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. The best way to do this is to place relevant calls-to-action on your web pages, blog, and individual blog articles.
HUBSPOT 7 Reasons You're Not Generating Leads From Social Media
| FRIDAY, NOVEMBER 25, 2011
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media.
HUBSPOT 11 Safeguards to Prevent Business Blogging Embarrassment
| WEDNESDAY, NOVEMBER 23, 2011
This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text.
HUBSPOT 6 Brilliant Tips to Boost Blog Conversion
| TUESDAY, NOVEMBER 22, 2011
Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Improving your conversion rate can help you generate more leads from the same amount of traffic, and a declined conversion rate can hurt your ability to generate more leads from increased traffic. Connect with HubSpot
HUBSPOT 5 Hidden Tricks for Better B2B Lead Generation
| TUESDAY, NOVEMBER 8, 2011
Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. Increasing your social media reach is a great way to get more eyes on the lead generating content you share on Twitter. More leads!
HUBSPOT 4 Ways to Address Privacy Concerns in Your Marketing
| FRIDAY, NOVEMBER 4, 2011
On Landing Pages. The same can be said about landing page forms. Landing pages with lead-capture forms are critical for inbound lead generation, but forms can be tricky, and they can cause major friction for getting prospects to convert into leads. Connect with HubSpot
HUBSPOT The 5 Critical Components of Fantastic Lead-Capture Forms
| THURSDAY, NOVEMBER 3, 2011
This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Connect with HubSpot Positioning. Length. Fields.
HUBSPOT 7 Ways to Improve Your Marketing in 60 Seconds or Less
| WEDNESDAY, NOVEMBER 2, 2011
The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Take a minute to reply to a tweet or a post on your Facebook page, even if just to say, “Thanks for the feedback!” Have more time for better lead gen? Connect with HubSpot
HUBSPOT 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
| MONDAY, OCTOBER 31, 2011
For marketers, this means always keeping your website up-to-date and providing fresh content through your various online channels such -- posting often to your blog and social media accounts, making sure your landing pages are optimized and filled with valuable offers and content, etc. Connect with HubSpot Lesson 4: Be Prepared.
HUBSPOT The Ultimate Cheat Sheet for Creating Awesome Landing Pages
| FRIDAY, OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet.
HUBSPOT How to Diagnose and Heal a Poorly Converting Landing Page
| WEDNESDAY, OCTOBER 19, 2011
Is your landing page feeling a little under the weather? Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine.
HUBSPOT Top 5 Tips for Creating Effective Forms
| FRIDAY, OCTOBER 14, 2011
This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. What can you do to improve your landing page's lead-capture forms ?
HUBSPOT 12 Reasons Your Business Blog Is Failing
| WEDNESDAY, OCTOBER 12, 2011
You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! But if you want to generate leads and business from your blog , keep all that me-centric product talk away. They also generate 4 times more leads than businesses that don't blog.
HUBSPOT 9 Must-Haves for the Perfect Landing Page
| TUESDAY, OCTOBER 11, 2011
The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average.
HUBSPOT The Ultimate Cheat Sheet for Expert Twitter Marketing
| THURSDAY, SEPTEMBER 15, 2011
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. HubSpot ).
INBLURBS Ten Simple Steps to make Twitter your Business Leads Machine
| TUESDAY, SEPTEMBER 6, 2011
7th When you publish your own content include a call to action which directs your reader to dedicated landing pages. Direct them to landing pages for lead generation. To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters. Leave your comment below.
INBLURBS Social Media Recruiting for Businesses Made Easy!
| MONDAY, AUGUST 29, 2011
Moreover today technologies like HubSpot offer a great way to visualize the development and ROI of social media and further lead generation ways. They simply apply their social media marketing and communication tactics to fuel their human resource department with “Job applicant leads”! Get Found and Get Leads the Smart Way.
DELICIOUS B2BMARKETING Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
| SUNDAY, MARCH 13, 2011
Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering. Do You Know Them?
HUBSPOT 7 Missed Social Media Lead Generation Opportunities
| THURSDAY, MARCH 3, 2011
But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. Missed Social Media Lead Generation Opportunities. Connect with HubSpot
HUBSPOT Glossary: 29 Email Marketing Terms Marketers Must Know
| TUESDAY, DECEMBER 21, 2010
Above-the-fold - The part of a web page that is visible without scrolling. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Above-the-fold - Th e part of a web page that is visible without scrolling. Connect with HubSpot Yahoo!,
HUBSPOT Marketing Counterpoint: Why PR Does Help Sales
| TUESDAY, DECEMBER 14, 2010
” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).
HUBSPOT What Is a Landing Page and Why Should You Care
| MONDAY, NOVEMBER 29, 2010
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical?
DELICIOUS B2BMARKETING Demandbase: A New Twist In The Lead Management Automation Market
| FRIDAY, JULY 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.
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