HUBSPOT | TUESDAY, MARCH 17, 2015
[Hubspot, Landing Page] Creating Internal Buy-In for Inbound Marketing in Higher Education
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Hubspot, Landing Page] The 4 L's of a Successful Lead Generation Strategy
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Compelling content plays a huge role in generating leads. Free trial.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Hubspot, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
On Your Website. 1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. In Lead-Gen Content.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Hubspot, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
So you just created a piece of content for lead generation -- congrats! . Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Hubspot, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Include Numbers. Congrats!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
[Hubspot, Landing Page] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Taken together, these provide a clearer picture than usual of the state of marketing automation.
NUSPARK | SUNDAY, NOVEMBER 10, 2013
[Hubspot, Landing Page] SMB Marketing Automation: Getting Started with Content Strategy
This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Leads don’t happen overnight, especially if your marketing budget is moderate. Content Plan. Content Audit.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Hubspot, Landing Page] The 45 Inbound Marketing Terms You Should Know [Glossary]
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. conversion path is a series of website-based events that facilitate lead capture. Landing Page.
HUBSPOT | MONDAY, JULY 22, 2013
[Hubspot, Landing Page] A Beginner's Guide to Inbound Lead Generation
This frustrating interruption is exactly why we''re here to discuss inbound lead generation -- a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers around the world. What is a lead? Why do you need lead generation? right?
HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, Landing Page] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads. Key Ingredients: New Leads. Yikes!
HUBSPOT | THURSDAY, APRIL 4, 2013
[Hubspot, Landing Page] Everything Marketers Should Know About Secondary CTAs
secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog. Chocolate or vanilla? Comedy or drama?
HUBSPOT | SATURDAY, MARCH 30, 2013
[Hubspot, Landing Page] How to Tell Google Not to Index a Page in Search Results [Quick Tip]
Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. Instructions for HubSpot Customers.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Hubspot, Landing Page] What You Can (and Should) Ask for on Your Landing Page Forms
Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Seem like a tall order?
HUBSPOT | TUESDAY, DECEMBER 11, 2012
[Hubspot, Landing Page] 11 Simple (But Critical) Tips for Creating Better Landing Pages
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.
HUBSPOT | FRIDAY, AUGUST 24, 2012
[Hubspot, Landing Page] 12 Simple Ways Marketers Can Humanize Their Brand
Or do you elicit more personal feelings from your leads and customers? Here's how. 1) Write an 'About Us' page that's actually good. The 'About Us' page is one of the most frequently flubbed up pages on the internet. This page is notable because of its simplicity. Companies are not people. faceless corporation?
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Hubspot, Landing Page] 9 Chances for Website Conversion Optimization You Don't Want to Miss
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. Because the design no longer captures your visitors' attention. right? Absolutely!
HUBSPOT | MONDAY, JUNE 11, 2012
[Hubspot, Landing Page] 11 Great Ways to 'Get Personal' in Your Email Marketing
Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. At HubSpot, we like to use the phrase "segment of one" to describe ideal targeting. Before You Email. 1.
HUBSPOT | FRIDAY, APRIL 27, 2012
[Hubspot, Landing Page] Why Landing Pages Are an Indispensable Part of Marketing
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.
HUBSPOT | THURSDAY, APRIL 12, 2012
[Hubspot, Landing Page] How Closed-Loop Marketing Works
“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. As leads progress through your sales and marketing stages, the cookie will enable you to attribute them back to the proper channel.
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Hubspot, Landing Page] How to Select the Right CTA for Every Page on Your Site
The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website. So how do you know which offer's CTA button to put on what pages of your website? Here's how. Voila!
HUBSPOT | TUESDAY, MARCH 27, 2012
[Hubspot, Landing Page] How Long Should Your Landing Page Forms Be?
Aaah, the elusive lead-capture form. Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple. There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them.
HUBSPOT | FRIDAY, MARCH 9, 2012
[Hubspot, Landing Page] Your Master List of Low-Hanging Marketing Fruit
20 Pieces of Low-Hanging Marketing Fruit You Should Harvest. 1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? Try sending more traffic to landing pages ! HubSpot users can use HubSpot forms to do this.).
HUBSPOT | FRIDAY, FEBRUARY 17, 2012
[Hubspot, Landing Page] 9 Ways to Make Your Marketing Analytics Actionable
To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. Connect with HubSpot
HUBSPOT | FRIDAY, FEBRUARY 17, 2012
[Hubspot, Landing Page] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action.
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Hubspot, Landing Page] Before & After: The Optimization of a Flawed Landing Page
Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Hubspot, Landing Page] How to Create Marketing Offers That Don't Fall Flat
In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But this will never bring in leads as effectively as true offers will. Ebooks.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 2, 2012
[Hubspot, Landing Page] HubSpot Expands into Voice-Based Marketing Automation
Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. As soon as a new lead comes into sales, a clock starts ticking. In this world of empowered buyers, by time a prospect reaches out, he or she is ready to move. About HubSpot. HubSpot, Inc. HubSpot, Inc.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Hubspot, Landing Page] When Lead Scoring Is a Waste of Marketers' Time
There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Your Sales Team Doesn't Have Enough Leads. Connect with HubSpot Right?
NUSPARK | SATURDAY, JANUARY 21, 2012
[Hubspot, Landing Page] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. Lead Nurturing.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Hubspot, Landing Page] 10 Amazing Blogging Insights Your Analytics Can Tell You
That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). What Leads Can Tell You. What Visit-to-Lead Conversion Rate Can Tell You.
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Hubspot, Landing Page] 17 Silly Missed Lead Generation Opportunities
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Hubspot, Landing Page] 10 Reasons You're Not Hitting Your Leads Goal This Month
As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. 1. So where do leads come from?
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Hubspot, Landing Page] 15 Fluff-Free Ways to Step Up Your Social Media Game
Have you enabled company status updates for your LinkedIn Company Page ? Have you created custom tabs for your Facebook page ? In order to generate those leads and customers, you need to optimize your social presence for lead generation. Connect with HubSpot The reason for this shift? Hallelujah!
HUBSPOT | THURSDAY, DECEMBER 22, 2011
[Hubspot, Landing Page] How Non-Techies Can Succeed With Landing Page Testing
If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Page Layout. Connect with HubSpot Design. Images.
HUBSPOT | FRIDAY, DECEMBER 16, 2011
[Hubspot, Landing Page] 10 Data Points You Need to Convert More Customers
There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.
HUBSPOT | THURSDAY, DECEMBER 1, 2011
[Hubspot, Landing Page] Master Online Lead Generation by Reducing Friction
If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. The best way to do this is to place relevant calls-to-action on your web pages, blog, and individual blog articles.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot, Landing Page] 7 Reasons You're Not Generating Leads From Social Media
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Ineffective Ways to Generate Leads From Social Media. 1. Not using calls-to-action or sharing targeted links to landing pages.
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Hubspot, Landing Page] 11 Safeguards to Prevent Business Blogging Embarrassment
This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. 2.) Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Hubspot, Landing Page] 6 Brilliant Tips to Boost Blog Conversion
Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Improving your conversion rate can help you generate more leads from the same amount of traffic, and a declined conversion rate can hurt your ability to generate more leads from increased traffic. Connect with HubSpot
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Hubspot, Landing Page] 5 Hidden Tricks for Better B2B Lead Generation
Well it's about time some of those secrets were let loose, so here are five hidden tricks you should be doing to make your B2B lead generation efforts more effective online. 1. Increasing your social media reach is a great way to get more eyes on the lead generating content you share on Twitter. More leads! 2. The result?
HUBSPOT | FRIDAY, NOVEMBER 4, 2011
[Hubspot, Landing Page] 4 Ways to Address Privacy Concerns in Your Marketing
On Landing Pages. The same can be said about landing page forms. Landing pages with lead-capture forms are critical for inbound lead generation, but forms can be tricky, and they can cause major friction for getting prospects to convert into leads. Connect with HubSpot
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot, Landing Page] The 5 Critical Components of Fantastic Lead-Capture Forms
This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Connect with HubSpot Positioning. Length. Fields.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot, Landing Page] 7 Ways to Improve Your Marketing in 60 Seconds or Less
The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Take a minute to reply to a tweet or a post on your Facebook page, even if just to say, “Thanks for the feedback!” Have more time for better lead gen? Connect with HubSpot
HUBSPOT | MONDAY, OCTOBER 31, 2011
[Hubspot, Landing Page] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
For marketers, this means always keeping your website up-to-date and providing fresh content through your various online channels such -- posting often to your blog and social media accounts, making sure your landing pages are optimized and filled with valuable offers and content, etc. Connect with HubSpot Lesson 4: Be Prepared.
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Hubspot, Landing Page] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet.
HUBSPOT | WEDNESDAY, OCTOBER 19, 2011
[Hubspot, Landing Page] How to Diagnose and Heal a Poorly Converting Landing Page
Is your landing page feeling a little under the weather? Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot, Landing Page] Top 5 Tips for Creating Effective Forms
This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. What can you do to improve your landing page's lead-capture forms ?
HUBSPOT | WEDNESDAY, OCTOBER 12, 2011
[Hubspot, Landing Page] 12 Reasons Your Business Blog Is Failing
You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! But if you want to generate leads and business from your blog , keep all that me-centric product talk away. 2. They also generate 4 times more leads than businesses that don't blog.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Hubspot, Landing Page] 9 Must-Haves for the Perfect Landing Page
The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average.
HUBSPOT | THURSDAY, SEPTEMBER 15, 2011
[Hubspot, Landing Page] The Ultimate Cheat Sheet for Expert Twitter Marketing
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. HubSpot ). 2.
INBLURBS | TUESDAY, SEPTEMBER 6, 2011
[Hubspot, Landing Page] Ten Simple Steps to make Twitter your Business Leads Machine
7th When you publish your own content include a call to action which directs your reader to dedicated landing pages. Direct them to landing pages for lead generation. To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters. Leave your comment below.
INBLURBS | MONDAY, AUGUST 29, 2011
[Hubspot, Landing Page] Social Media Recruiting for Businesses Made Easy!
Moreover today technologies like HubSpot offer a great way to visualize the development and ROI of social media and further lead generation ways. They simply apply their social media marketing and communication tactics to fuel their human resource department with “Job applicant leads”! Get Found and Get Leads the Smart Way.
DELICIOUS B2BMARKETING | SUNDAY, MARCH 13, 2011
[Hubspot, Landing Page] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering. Do You Know Them?
HUBSPOT | THURSDAY, MARCH 3, 2011
[Hubspot, Landing Page] 7 Missed Social Media Lead Generation Opportunities
But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. Missed Social Media Lead Generation Opportunities. 1. Connect with HubSpot
HUBSPOT | TUESDAY, DECEMBER 21, 2010
[Hubspot, Landing Page] Glossary: 29 Email Marketing Terms Marketers Must Know
Above-the-fold - The part of a web page that is visible without scrolling. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Above-the-fold - Th e part of a web page that is visible without scrolling. Connect with HubSpot Yahoo!,
HUBSPOT | TUESDAY, DECEMBER 14, 2010
[Hubspot, Landing Page] Marketing Counterpoint: Why PR Does Help Sales
” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Hubspot, Landing Page] What Is a Landing Page and Why Should You Care
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical?
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
[Hubspot, Landing Page] Demandbase: A New Twist In The Lead Management Automation Market
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Alive and Kicking!