Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 They’re like big flashing signs pointing viewers to your website or landing pages. Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives. Hubspot: The Event Invitation. Promo Video Best Practices 7.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

NOVEMBER 15, 2018

Whether it’s Outlook, HubSpot, SalesLoft, or something else, we all know, if it’s not straightforward, they may be slower to adapt. Maybe they’re on YouTube, or sitting somewhere on a landing page. When you decide to give them the power of video, it’s important it works the way they do.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

JANUARY 7, 2020

HubSpot: The Event Invitation 6.3 They’re like big flashing signs pointing viewers to your website or landing pages. Consider featuring promo videos in places like: Website and Landing Pages : Wherever your product, event, or asset lives. Promo Video Best Practices 6. 5 of the Best Promo Videos 6.1

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. HubSpot Webinars. Providing educational resources to everyone, not just their customers, is part of the HubSpot brand.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Integrations with MAP landing pages and sales engagement tools such as Salesloft and Outreach. Integration of viewer data to other core systems such as Salesforce, Marketo, or Hubspot.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. HubSpot Webinars Providing educational resources to everyone, not just their customers, is part of the HubSpot brand.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. We create videos for our landing pages. Video has really always been a part of my life.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

FEBRUARY 4, 2016

More than just a smart idea, adding video to your event landing page can boost on-page conversions by up to 80%. Plus, you really want viewers to end up on your reg page anyway! So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally.

Video Marketing 50

Video Marketing Paid Search Agency Opt-out Click Rate 50

Vidyard

JULY 29, 2014

Alternatively HubSpot has put together a whitepaper on how to ensure your RFP matches your needs, but it’s a bit more high-level. Because video is so critical (and you’ll want to embed it in your landing pages), you need to define what your MAP will need and look at how video fits into your current marketing goals.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

OCTOBER 16, 2013

In this stage you’ll want to leverage videos targeted to your ideal customers on your blog, on landing pages, and on social media channels. In the attraction stage, customers might not view an 8-minute video, but now that they’re on your website, a longer, email-gated demo on a landing page won’t necessarily go amiss.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JULY 31, 2020

Chances are, your business is using landing pages to do it. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Determine the Goal of Your Landing Page 3.2

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

MAY 6, 2015

As HubSpot points out , if you’re looking for higher quality leads as opposed to more leads, you need to dive into your buyer personas, and understand the kinds of questions you can use to segment leads. How was this webinar positioned on the landing page versus how the content was delivered? Go Beyond Demographic Basics.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. They put them up on customized landing pages for specific accounts that they’re targeting.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

JANUARY 21, 2013

Here are 2 things to ask yourself: Is my content under-appreciated because… HubSpot produced a great video about their product/services. You auto-played it without warning Don’t throw your video in people’s faces the minute they visit your website/landing page. ” What makes a great splash screen?

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

JUNE 20, 2019

The truth is, adding a video to your website increases your chances of ranking on the first page of Google results by 50x. That makes it well worth the effort—especially when 75% of people never venture past that first page! If you have HubSpot, find out how to add video to your campaigns natively from your account.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Vidyard

JANUARY 6, 2022

Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 What is a Video Landing Page?

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

SEPTEMBER 24, 2019

It connects with Vidyard’s chrome extension , so you can capture videos on most devices, and you can embed up to five videos on your website, blog, or landing pages. Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

JUNE 20, 2019

The truth is, adding a video to your website increases your chances of ranking on the first page of Google results by 50x. That makes it well worth the effort—especially when 75% of people never venture past that first page! If you have HubSpot, find out how to add video to your campaigns natively from your account.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Vidyard

MARCH 16, 2017

North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

OCTOBER 27, 2019

Landing Pages 1.3 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO).

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Landing Pages 1.3 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO).

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

FEBRUARY 16, 2017

Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

JUNE 6, 2019

With the premium version, Vidyard GoVideo for teams , users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more.

Work Management 65

Work Management Video Marketing Marketing Management Personalization 65

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

JULY 21, 2017

Embed video on your landing page and set it to auto-play: Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

JUNE 6, 2019

” With the premium version, Vidyard GoVideo for teams , users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more.

Work Management 51

Work Management Video Marketing Marketing Management Personalization 51

Vidyard

JUNE 6, 2019

” With the premium version, Vidyard GoVideo for teams , users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more.

Work Management 50

Work Management Video Marketing Marketing Management Personalization 50

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Vidyard

SEPTEMBER 14, 2020

There are a few simple things you can do to ensure your messages land successfully. Then, when they click, they go to the video (or, more commonly, the page it’s hosted on) to watch. Wondering just how to use video in email marketing? Don’t worry, boosting your sends with video is easier than you might think.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

FEBRUARY 2, 2021

Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 What is a Video Landing Page?

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

MAY 1, 2020

In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. Vidyard lets you to share videos directly to your Facebook pages and have them play inline natively. Learn From the Pros. LinkedIn Video.

Paid Content 147

Paid Content Social Media Video Marketing Media 147