Smashmouth Marketing

NOVEMBER 19, 2009

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Don't lose sight of that.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

#sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

Lead Ranking 100

Lead Ranking Lead Scoring Webcast Lead Gen 100

Smashmouth Marketing

FEBRUARY 22, 2009

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20 Share a speaker's quote. Entice visitors [link] On to events.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20. Entice visitors [link]. On to events. Link Link Link.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

OCTOBER 14, 2009

The home pages are cluttered, not structured for a quick read, and no actions are suggested. Isn't a home page the ultimate landing page? Granted, you don't want the home page hiding all the navigation and consisting of a form, but take landing page best practices and use what makes sense. Comments?

Landing Pages 100

Landing Pages Trigger Marketing Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

#sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? 19%-44% CTR. Back on in 15. sherpab2b09 [link].

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? mvolpe : Quick Landing Page Tips from #sherpab2b09 [link]. Landing page conversion #sherpab2b09. ardath421 : sell the download (content) NOT the company on your landing page (Flint) #sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100