Remove landing-page

B2B Marketing Traction

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

On every website page or blog entry you have an opportunity to include headlines. For example, a home page may have no headlines at all. For example, a home page may have no headlines at all. For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines.

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

When someone lands on your website, they may spend some time looking around. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. What you need are the 3 C’s – Content, Connections, and Conversions.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. In most situations, it’s better to optimize your main website and create keyword-rich sub-directory pages for some of the specialty items you sell and for the countries to which you export.

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