How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword?
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. You may recall that back in October 2011, Google (citing the reason of privacy), announced it would start encrypting search results for logged-in Google users (including any Google-owned product like YouTube, Google+, Gmail, etc.). Information for HubSpot Customers.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1) keywordtool.io.
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. She and her husband Gabe used a smartphone to record this video on the day of HubSpot''s Halloween party. Right?
Tools that help generate blogging ideas
OCTOBER 7, 2015
Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas. Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media. Quora. Portent. Get the idea now? Soolve.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. HubSpot ).
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. Despite the many business benefits of blogging , it remains an underutilized tactic. Search engine optimization (SEO). Ownership.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Displays your Google search history across devices, including YouTube searches. Showcase reviews: HubSpot, SnapApp. HubSpot. Best Content Planning Tools. 1) Trello. Pricing: free. Siasat.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Connect with HubSpot Title & Description.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. It will fundamentally change SEO.
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
Google has concluded the best match for a keyword is the one that is focused and other people follow. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 2nd largest search engine is YouTube (source: comScore ). Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., by product line, country, competitor, etc.).
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. list out tools to help you determine which keywords you should be using. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Video is in demand.
The Muppets and Content Marketing: 3 Things You May Be Missing
NOVEMBER 3, 2011
They came back with a vengeance in this area with their rendition of Queen’s Bohemian Rhapsody leveraging YouTube (now at over 24 million views). Hubspot has inbound marketing. Are you laser focused on it, or are you distracted with all those SEO keywords you are chasing? The Muppets are back! The new Muppets Movie starring Jason Segel comes out this Thanksgiving.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. Keywords. In other words, AdWords will use your keywords—i.e. year over year. Read on. Bing Network.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
The exact keyword phrase(s) you plan on using and any interesting points you can expand on later. Related keywords. Step 2: Pick your keywords. Determining your keywords is vital to the success of your blog post research. Essentially everything you find from this point on will be by searching for these keywords in a range of different places. HubSpot Keyword Tool.
Content Marketing Is A Strategic Solution To A Strategic Problem
B2B Marketing Insider
DECEMBER 2, 2014
YouTube video of your advertising campaign is not content marketing. like how Hubspot breaks their marketing organization into the stages of the funnel. Are you ranking on the highest volume keywords used by your customers when it comes to your primary product or solution? What Keywords Are Important? Take the Google Keyword tool out for a spin. Cost per lead.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. ” stage to the “how do I do it?” 90% of Inc.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site.
Hubspot Offers Small Business Marketers a Big Bundle of Features
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
Start by typing in a keyword or phrase that relates to your business. This tool will show you the trend in searches for that keyword or phrase. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. Why are keywords so important for your evergreen content?
25 social media listening aids to increase your hearing
APRIL 21, 2014
71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. Google Trends : Allows you to see how Google search volumes for a specific keyword(s) have changed over time. Does your business listen?
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more. How to Be an Awesome Blog Commenter by HubSpot Blog. Guest blogger Eric Pratum outlines a “10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money,” from keyword strategy to sitemaps. Stuart W.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about HubSpot's COS here.). Dharmesh could say, "I received an inbound link from HubSpot.". 47) Keyword. 54) Long-Tail Keyword. 13) CASL.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. In a nutshell, encrypted search renders the ability to track individual keywords impossible, effectively killing organic SEO.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Make a list of relevant keywords. Start with a list of 40-50 keywords to build on over time. Woohoo!
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. Get a dog.
Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
AUGUST 3, 2015
Music festivals have a lot to teach social media marketers about using Twitter and YouTube to promote and enhance attendee experience for their own events. How do they use YouTube for advertising? Making a Splash on YouTube. HubSpot customers: Learn how to create streams in the social monitoring tool here.). The whole world is linked through a laptop. and Europe.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
First, let’s look at keywords. Identify several keywords or keyword phrases that will lead members of your target audience to your website. Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Now that’s quick! Blogs have both.
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Find New Customers is top 5 on page one of Google for each of our main keywords, like B2B lead generation , sales lead generation , and lead generation companies. To show what we accomplished, check out the image below (click on the image to enlarge it) – a Google search on the term “ B2B lead generation – one of our most important keywords. Amen, Mike.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For For example, HubSpot is first to release guidebooks their target market needs to create success. 10%), 2 engagement worth $250k in revenue.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Jessica Davis provides compact reviews of half a dozen helpful free tools for building a presence on social media, including DrumUp (“a smart content discovery tool that scours the web for relevant content based on the keywords you input. Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in?
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. by HubSpot. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). ROI Is Dead by StraightUpSearch. Digg this!
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
It will help you convert viewers into customers by providing flexible “gating” for videos, CTAs and integrations with email marketing platforms such as HubSpot, MailChip and more. Why it’s noteworthy: VidYard is known for it’s seamless integration with YouTube, so if you already have a strong YouTube presence you can leverage it with this tool. 2. Signals by HubSpot.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Step 2: Create a keyword list based on your buyer persona''s common search terms. For example, “iphone” is not a good keyword. Let''s get started.
Checklist: How Well is Your School's Site Optimized for SEO?
FEBRUARY 18, 2016
Meta tags and body copy: Don’t stuff these with keywords. Focus on your primary keyword in the meta tag. Your body copy should be easily read by a human and not feel stilted or forced because of your keyword usage. If it sounds odd, it's probably stuffed with keywords and could do with some quick editing to simplify the language. Hashtags, keywords. Because it is.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
“ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. 10) Ask customers for new subscribers’ names in exchange for a discount. 34) Conducting a survey?
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords. Selecting Keywords Based on Geography.
5 Pointless Marketing Metrics You Can Stop Tracking Today
FEBRUARY 26, 2015
If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 3) Ad Impressions. Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. We blog to rank for keywords that are important to our business in search engines.