Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Scoop.it

MARCH 18, 2021

Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. In this search engine, you can set this up by excluding HubSpot’s domain. Videos from a YouTube channel. Keyword in title or URL only. Feed reader.

Process 53

Process Optimization Curation RSS 53

KoMarketing Associates

JULY 11, 2019

Of course, if you can sprinkle a couple of keywords into your company description, all the better. Add your website’s URL. Update your specialities (again, think about your keywords here). HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. Don’t use a YouTube link, for example. Add your industry.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Webbiquity

MAY 17, 2016

Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Enter any URL and find other websites that are similar. Displays your Google search history across devices, including YouTube searches.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Next, you’ll need to keyword optimize your site for search engines. Choose the right keywords and optimize your site for search.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. This is because it began as and remains solely a video network. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Hubspot

OCTOBER 29, 2019

For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. You'll want to use keyword research, include internal and external links, and create educational content that likely matches your target audiences' search queries. On-site SEO is all about the content.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

AUGUST 30, 2019

Integrated Keyword Strategy. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. By incorporating keywords into social media content, you can increase the reach of your messages.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 2, 2012

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube.

Youtube 28

Youtube Search Marketing Optimization SEO 28

ClearVoice

MARCH 26, 2020

” — HubSpot. Think mailers with specific incentives and creative ads that launch before YouTube videos. Keyword portfolio. A content agency can report on monthly search volumes, keyword segmentation and keyword rankings specific to your brand. Advertising agency. What do they often not offer? Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel. Does your page answer the questions the user has based on historical searches, keywords, and context? Really small. Image Source.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Keyword research is worth its weight in gold. Then zero-in on what keywords to go after.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Hubspot

AUGUST 30, 2016

Here at HubSpot, we’ve used it for things like interviews with thought leaders. YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. It won’t stream directly onto my YouTube page. 1) Plan your live stream like you would any other event.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. 4 YouTube featured snippets. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with. One more thing.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 19, 2018

YouTube is the second largest search engine , with over 1.8 If you’re looking to revamp your marketing strategy in 2019, YouTube is a critical place to start. But at the beginning of 2018, we recognized the major losses our team would face down the line if we didn't begin investing in a powerful YouTube marketing strategy.

Youtube 73

Youtube Hubspot Lead Scoring Lead Ranking 73

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Keywordtool.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 22, 2010

What if your URL has more than 140 characters and you want to share it via Twitter? is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

SEPTEMBER 19, 2019

Deleting 3,000 pages from the HubSpot Blog. Deleted 3,000 pages from the HubSpot Blog. When my team kicked off this project, we already knew there were a ton of older pages on the HubSpot blog that were getting essentially zero traffic -- we just didn't know how many. You know what sounds like a really bad idea?

Hubspot 74

Hubspot Content Click Rate Domain 74

Hubspot

SEPTEMBER 8, 2011

Replace the bold orange text in the following subscriber URLs with the terms you want to track, and add them to your reader: Hashtag Search : [link] hashtag. Keyword search : [link] inbound+marketing. Location + Keyword Search : [link] 40.744544 %2C- 74.027593 %2C 5.0 Subscribe to other YouTube channels. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Here are three good ways to find highly relevant keywords for your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Then, when others find and click this shared URL, it results in referral traffic. Molding Dull Data Sets into Intriguing Stories.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

EMagine B2B Blog

FEBRUARY 26, 2013

Don’t keyword stuff, but make sure that your business is well represented with the words you use throughout the titles and descriptions in this section. HubSpot does a remarkable job with their products and service tab, combining what they do with special offers. Anywhere that you can use key terms related to your business, do it.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Keyword Research is All About Telling a Story. Not every keyword you find is just a single blog post. Let's start with the basics.

Keywords 84

Keywords Hubspot SEO Research 84

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

JANUARY 22, 2019

We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Look at how HubSpot lays out their resources navigation. Blogging Let’s say Directive wants to create lead generation content.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

MAY 5, 2010

But wait, if you can embed a YouTube video on a page then why not a tweet? Blackbird Pie allows you to enter the URL of a Twitter status (found by clicking on the timestamp of a tweet, i.e. "2 hours ago") and then generates an HTML code to embed the tweet on a page. Connect with HubSpot : Now you can. Creates dynamic content.

Twitter 28

Twitter Tools PR Buzz 28

Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Keyword - A word that a user enters in search.

PageRank 28

PageRank SEO Lead Ranking Lead Scoring 28

Hubspot

MAY 24, 2011

Integrated Keyword Strategy - As I mentioned earlier, the line between search engines and social media platforms is blurring. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. Connect with HubSpot :

Social Media 28

Social Media Search Marketing Social Marketing Media 28

Hubspot

JUNE 1, 2015

Start by typing in a keyword or phrase that relates to your business. This tool will show you the trend in searches for that keyword or phrase. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 23, 2014

Each blog posts gives you the opportuinity to rank for more and more keywords and grow your reach. If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator. 27) Increase traffic from search engines by optimizing your page for the keywords you want to rank for. Here are few things to try.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28