Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Navigate the Channel

MAY 24, 2023

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. Selecting keywords may seem daunting, but it can be (almost) fun and when you get the keywords right, the results are worth it.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

APRIL 6, 2020

When you publish a blog on Medium , make sure you pay attention to the tags on your posts. Since users can choose to follow tags, this will help your post get discovered. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. With Pocket, they can do that.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

DECEMBER 17, 2019

Research popular keywords. Identifying keywords can help you look for trends related to your audience. A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. Keyword tracking tools can comb through search engines to see what words are common in your industry.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. That will give you a better idea of what works on YouTube. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Scoop.it

MARCH 18, 2021

In Scoop.it, this is best done with tags. Tag your content. Tagging allows you to make your content searchable and easy to navigate. Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. Detailed segmentation.

Process 53

Process Optimization Curation RSS 53

Martech

JUNE 3, 2022

, TripAdvisor, Mastercard, and more; Harvard Business case studies; Masterclasses from Purdue and Facebook; Aligned with the top five Digital Marketing certifications including Google Ads and Analytics, Facebook Blueprint, Hootsuite, and HubSpot. Tools Covered: Google Tag Manager, Google Data Studio, Constant Contact and many more.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. Monitor profiles, keywords and location. Incoming and outgoing message content tagging. HubSpot’s integrated CRM platform helps you monitor social engagement in the context of your customer relationships. Ad campaigns.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. Keyword research is fading. What’s most important in SEO today: Answering the users questions, rather than focusing solely on keywords, focus on answering their specific questions. YouTube: Youtube ads come in multiple lengths, orientations and sizes. Email Marketing Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. Funny story, right? Frustrated. online adults using it.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Whenever you’re writing one, keep these tips in mind: Include your main keyword in your title.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights. Emma Chamberlain is a popular YouTuber, holding almost 10.4

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel. Does your page answer the questions the user has based on historical searches, keywords, and context? First, you could fill out meta tags.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. If it's been awhile since you took a look at your keyword list, time for a fresh look. Brainstorm a new list of keywords based on what you learn. That's terrific.

SEO 70

SEO Tagging Blogger Keywords 70

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

FEBRUARY 18, 2020

YouTube was founded when I was 11. Additionally, you can follow certain keywords, topics, or hashtags to see what's going on in your industry. With HubSpot's social media tool, you can save time and prioritize your social interactions. Many of these tasks can be automated, from tagging a post to assigning it.

Social Media 65

Social Media Social Marketing Automation Work Management 65

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Keywordtool.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 2, 2012

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube.

Youtube 28

Youtube Search Marketing Optimization SEO 28

ClearVoice

MARCH 26, 2020

” — HubSpot. Think mailers with specific incentives and creative ads that launch before YouTube videos. Keyword portfolio. A content agency can report on monthly search volumes, keyword segmentation and keyword rankings specific to your brand. Advertising agency. What do they often not offer? Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Notice how easy it is for Google to not realize it is repeating a numbered list—so be sure to properly outline your steps with ordered or unordered list tags. 4 YouTube featured snippets.

CTR 50

CTR Features Organization SERP 50

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

AUGUST 30, 2016

Here at HubSpot, we’ve used it for things like interviews with thought leaders. YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. It won’t stream directly onto my YouTube page. 1) Plan your live stream like you would any other event.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

DECEMBER 19, 2018

YouTube is the second largest search engine , with over 1.8 If you’re looking to revamp your marketing strategy in 2019, YouTube is a critical place to start. But at the beginning of 2018, we recognized the major losses our team would face down the line if we didn't begin investing in a powerful YouTube marketing strategy.

Youtube 73

Youtube Hubspot Lead Scoring Lead Ranking 73

Hubspot

FEBRUARY 18, 2016

Meta tags and body copy: Don’t stuff these with keywords. Focus on your primary keyword in the meta tag. Your body copy should be easily read by a human and not feel stilted or forced because of your keyword usage. 2) Research Keywords. Here's a great step-by-step process for researching keywords.

SEO 28

SEO Optimization Keywords Click Rate 28

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

SEPTEMBER 8, 2011

Keyword search : [link] inbound+marketing. Location + Keyword Search : [link] 40.744544 %2C- 74.027593 %2C 5.0 Note: Grab the location code from location-tagged tweets in your search results or from your profile page if you've enabled location-based tagging on Twitter. Subscribe to other YouTube channels.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

JANUARY 4, 2018

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business.

Youtube 101

Youtube Advertising Channels Banners Ideal Customer Profiles 101

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Here are three good ways to find highly relevant keywords for your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Atomic Reach

MARCH 18, 2019

Amanda Sibley - Director of Marketing for HubSpot for Startups. Sarah Peduzzi is an expert in Google Analytics, AdWords, YouTube ads, Twitter ads, Facebook ads, Bing, and Google Tag Manager. He is a guru in video adverts, Amazon, and YouTube ads. Matt Umbro is e-commerce PPC as well as client relations guru.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Valasys

AUGUST 1, 2019

One high-quality post per day is sufficient (Source: HubSpot). Use keywords wisely: The marketers must make sure that while they follow the SEO directories & the best keywords within the niche, their content isn’t very generic or else it might lose its impact. Also, hashtags need to be highly relevant.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Tag Other Users and Business Pages: Although you used to only be able to tag other users on Facebook, you can now tag other Pages , too.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

SEPTEMBER 19, 2019

Deleting 3,000 pages from the HubSpot Blog. Deleted 3,000 pages from the HubSpot Blog. When my team kicked off this project, we already knew there were a ton of older pages on the HubSpot blog that were getting essentially zero traffic -- we just didn't know how many. Meta Keyword 1. Meta Keywords 1 Length.

Hubspot 74

Hubspot Content Click Rate Domain 74