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Hubspot Inbound Conference Recap 7 of 9

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Do research on your prospect’s company and website to see where they can improve. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. 78% of business software buyers begin their evaluation with a web search.

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