Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines. With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60