The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. Amount of tracked keywords ranked in the top 100 (caveat: unfortunately Hubspot still only works on google.com for rankings so may not be relevant if, like us, you're targeting the UK market so you will still need to use tools like Raven and SEOmoz or the free Rank Tracker from SEO Book for tracking SEO keyword performance). MORE >>

Search engine optimization (SEO). Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. blog.company.com or company.com/blog), the benefit of all of that link and social signal authority also accrues to your corporate website. blog is one of the best ways to continually produce fresh content for your website. Fresh content. Flexibility. Leads. MORE >>

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. This allows you to search just one domain -- not the entire internet -- for a particular search term. How to Conduct a Site:Search in Google. Step 2: Enter site:www.website.com search term into the search box.*. Step 3: Refine your search. MORE >>

To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters. Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. Twitter has more than 280,000,000 users worldwide. MORE >>

It may be attractive to shift more budget to generating leads via your company’s website. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Search Engine Optimization may be a more cost-effective alternative. MORE >>