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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data


Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year.

Topics Over Keywords: A Simple Framework for More Effective Content Creation


Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. The Search Engines Are Changing. Now what?". The Searcher is Changing.

Email Marketing ROI: Measure with Ease Using HubSpot


HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

Hubspot Inbound Conference Recap 7 of 9


Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Do research on your prospect’s company and website to see where they can improve. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. 78% of business software buyers begin their evaluation with a web search. triggering event surfaces pain. Check us out

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Better targeting, retargeting, and website personalization will replace the omnivore approach.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords


Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence. More clicks = more business, right?

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Fresh content. Syndication and blog directories.

Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. If you think about it, at the heart of every search on Google, there’s some kind of intention. User Intent: The Art of Detecting and Fulfilling a Need.

4 Helpful Tools for Identifying the Right Keywords


The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Better targeting, retargeting, and website personalization will replace the omnivore approach.

Is 2013 the Year Marketers Lose Keyword Research?


Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. But in the past few months, we’ve seen over 50% of’s organic search traffic fall into this bin. What's Actually Going On With Encrypted Search. Re-read it?

The 23 Best Content Ideation Tools


Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links The ultimate Q&A website. Search for topic ideas across the vast number of “Communities” on Google+. HubSpot.

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12 Tips for Writing Clickable Search Ad Copy


reating search ad copy is similarly tough. What Is a Search Ad? First things first: What does a search ad look like? Search ads are ads that appear when a potential customer searches for your product (or related item) in a search engine. If you've ever searched for something on Google, you've likely seen a search ad. Do you offer a free trial?

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How to Search an Entire Website in Google With Site:Search [Quick Tip]


Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. How to Conduct a Site:Search in Google. Step 3: Refine your search.

What To Do If Your Website Traffic Is Down


You’ve noticed a dip in website traffic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Step 2: Analyze your keywords. First thing: Don’t panic. Final Thoughts.

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Better targeting, retargeting, and website personalization will replace the omnivore approach.

Benefits of HubSpot's Social Media Tool


Next, what if we were able to monitor the journey of our prospect from a social channel to our website and ultimately all the way to a sale. HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. It Gets Better.

7 Reasons Why Your Website Isn’t Performing


Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. So without further ado, here are 7 reasons why your conversion optimized website might not be performing at its full potential. Design Reasons. 3) Your Website Isn’t Responsive. The Bottom Line.

How to Generate Leads From the Most Popular Pages on Your Website


From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. So, how do you figure out which pages on your website get the most traffic? Which pages get the most traffic will vary from website to website. How to Generate Leads from the Most Popular Pages on Your Website. Among other things.).

The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. How to bookmark websites will depend on the browser you're using. Check out 22 of the HubSpot blogging team's favorites below.

Google to Limit Keyword Search Referral Data to Marketers


Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on, beginning very soon. Ostensibly for privacy and security reasons, Google also notes that this means referrer strings will no longer be passed to destination sites from logged-in users' search results. Connect with HubSpot know what you're thinking. Why, Google.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week


Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data. Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t. The 8 Types of CTAs You Need to Have on Your Website. Let''s get the bad news out of the way early, shall we? Yeah, we know.

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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search


Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. Why You'd Want to Exclude Certain Web Pages From Search Results.

Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Are you excited for HubSpot's new European headquarters in Dublin Today is an exciting day.

Want More Traffic to Your Website? Try These 5 Tools & Tips


Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends.

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51 Ridiculous Keywords Google Won't Let Me Track Anymore


This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Get it?

Need More Website Visitors? Get Back to Basics


Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 1) Optimize your website for "searchers.". Your keywords are like bridges.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight


Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you. The section we want to dive into first is the Search Queries widget. Digging Into Search Queries Data.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans.

The 24 Best Online Writing Tools and Apps


Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. In addition, word counter automatically shows you the top 10 keywords and keyword density of the article you’re writing. Showcase reviews: Hubspot, SiteTuners. HubSpot. Kitten!

Does Google Think Your Website Is Spam?


Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. Not every awful website is web spam. Some companies just happen to have bad websites. How do you know that the SEO you're outsourcing is truly legitimate and won’t result in your website being considered spammy?

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Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know


Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. And maybe they''d click on a post I had published that included a link back to my website.

How to Use Infographics to Get Leads From Your Website


As a result, creating infographics for your website can get you more traffic. Remember to give your blog post an enticing and keyword-rich title. This is important for two reasons: People will be able to find your infographic via search engines using your target keywords. But did you know they can also get you more leads? How are you getting leads today? Free samples?

The 6 Month Website Redesign Framework


The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website. You have to have a good reason to redesign your website. It’s up to you). Month 1. Month 2.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?


Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Your to-do list, in order: Step 1: Make a list of relevant keywords. If so, which ones?

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5 Things To Consider When Writing Content For Your Website

EMagine B2B Blog

Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. Make sure to use keyword-rich, descriptive link text when mentioning a service/product/or common topic. So how exactly do you do that?

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6 Reasons a Blog Should be the Center of Any Social Content Strategy


Search engine optimization (SEO). Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. There’s no easy way to find or search old tweets. Ownership.

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Beyond Responsive Design: How to Optimize Your Website for Mobile Users


You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Her Google search pops up Joann’s Stylez. You’ve weathered Mobileggedon. Congrats!

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87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. HubSpot ). HubSpot ). HubSpot ).

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