Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. That's exactly what website indexing does in the context of search engine results pages (SERPs). Having keywords is just one of the factors Google takes into consideration before indexing websites.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 23, 2020

Top-performing keywords in terms of rank, traffic, and lead generation. To enhance current SEO rankings for important keywords. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool.

SEO 64

SEO API Tips Best Practices 64

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Maybe, if we took an SEO-heavy approach to un-gating our content, we would find ourselves with more keyword-optimized indexed pages that could appear in search engine results pages. Update/re-write the offer's PDF content so it is fully optimized for those keywords.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. This means that we are moving away from the days of keyword-driven content where that was the primary focus.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

APRIL 23, 2018

keyword stuffing, exact match anchor text links, etc.) This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Which keywords are giving you the biggest gains in traffic and leads?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

NOVEMBER 24, 2017

Has the post declined in the rankings for a major keyword? Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Find the highest-volume keyword the post is ranking in the top five for.

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. As mentioned above, local SEO isn’t hugely different from organic SEO, it still centres around keywords, content, links, on-page SEO and reviews.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Why publish to Google+? First, let''s start off with some good news.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Follow these steps when setting up your blog: Choose keyword-rich categories. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Thanks to the staircase guest blogging strategy, my guest post for Entrepreneur was published just a few weeks ago. We started Chanty from scratch.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

OCTOBER 17, 2018

Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question. This competition among answers encourages only the most knowledgeable users to participate. See how this looks in the Quora question below.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. Keyword Hero. You could also clean up the technical state of your site in the eyes of crawlers -— you’ll then see faster indexing by search engines when you publish new content, increased impressions for existing content. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Keyword Research is All About Telling a Story. Not every keyword you find is just a single blog post.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Why Optimize for Local Search?

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Navigate the Channel

MAY 22, 2023

You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 1, 2016

Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. Your PPC campaign will be designed around a keyword strategy, just like your SEO. That's far too broad a keyword. Instead, you'll use the keyword a few times in your text.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Link to your profile everywhere you can, and do so with strong keywords in the anchor text. Don’t Forget Your URL.

Twitter 28

Twitter SEO Tips Profiling 28

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. You can turn a new leaf by remembering this whenever you sit down to write content: create content around topics , not keywords.

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 12, 2011

Blog - A part of your website where you should regularly publish content (e.g. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.

PageRank 28

PageRank SEO Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JULY 18, 2014

SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Select smart keywords. ” Your keywords go there. Has Author Rank been abolished?

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

MARCH 15, 2018

When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101