ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The customer journey is the process every buyer goes through before choosing a product or service. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales. Do research on your prospect’s company and website to see where they can improve. This will give you a sense of how you should talk to your prospect.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Not optimizing your videos.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Contently

FEBRUARY 16, 2023

How NLP Drives Google Search Algorithms One of the foundational techniques for optimizing content to attract organic traffic is search engine optimization (SEO). Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore. Consider these seven techniques: 1.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. If you’re lacking in one area, it means you’ve still got room to optimize your site. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. The problem isn’t so much the lack of ideas but having the resources to realize them. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Through promoting interaction with your brand and product. Search Engine Optimization (SEO). Make sure to optimize the content you write for your website for search engines.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Tiecas

JANUARY 27, 2024

Engaging content: Unlike other industries, regularly creating engaging blogs that effectively communicate the value of industrial products or services without sounding “salesy” can be a hurdle. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. The Impact of SEO-Minded Design.

Design 69

Design Hubspot SEO Lead Scoring 69

nDash

JANUARY 13, 2022

Optimization, Personalization & Testing: Marketing Optimizer, Load Impact, and Sticky. SEO: Ahrefs, HubSpot, and Semrush. Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Check keyword clicks and keyword effectiveness.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. Of course, you can and should use existing research or blog structures to get your script started.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? They can produce data-driven articles, reports or product descriptions based on predefined parameters. But remember that they are drafts, not finished product. Why is AI okay sometimes but not others?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

B2B Marketing Insights - WE

MARCH 16, 2022

What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Keyword research. A first step when you embark on your journey to create content is keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough? Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SalesIntel

NOVEMBER 17, 2022

Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. Well, that settles it.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. You can also pinpoint general search intent by conducting branded keyword research for your own organization. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

APRIL 22, 2019

With over 250 million users , Pinterest is a great place for businesses to advertise products. If you're creating ads on Pinterest, there is a large potential reach for each of your ads -- and, best of all, users are also actively searching the site for products like yours to buy. Pinterest Advertising. Maximize your SEO efforts.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Hubspot

JUNE 17, 2020

Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. HubSpot's Google Ads PPC kit will help you determine what your bids should be, set up and optimize your budget, find new keywords, and optimize your campaigns.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). Optimizing Your Amazon Product Pages. Product Title.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Excelsior Research

DECEMBER 5, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. The search term may be a specific product or a person. For instance, when you’re planning to buy a cosmetic product, and if you’ve already searched for Katrina Kaif. Here the keywords are not in focus.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

MAY 7, 2020

Research tools that work out of the box. To learn more about Grammarly and other productivity tools, check out this blog post. is an AI-powered research assistant and question answering bot that uses and analyzes search data on your site. And, depending on the cost reductions, these pilots may pay for themselves. Price: Free.

Marketing AI 89

Marketing AI Enterprise Management Work Management Paid Content 89

Valasys

JULY 12, 2023

However, the emphasis and key focus of this piece centers around the technology that can best assist you in incorporating them optimally and make them work well for you. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce. Source:[link] Top CMS platforms include WordPress, Square Space, Wix, and Ghost.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

JUNE 16, 2020

Properly optimized posts lead to an increase in brand awareness and conversions. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research. This happens through keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmarkLabs

JUNE 13, 2022

An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Graphic: HubSpot. Read more on how to Optimize Your Sales Funnel by Aligning it with the Buyer’s Journey. Define Buyer Personas & Ideal Client Profiles.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97