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Sales Engine

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How often should you post to your blog and social media?

Sales Engine

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

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Cutting Through the Content Clutter

Sales Engine

Even a year ago, I was espousing the need to build a greater library of content that continues to produce leads in accordance with the Hubspot and Moz studies on post volumes conducted around that time. The real problem is that with everyone is publishing so much stuff, it all becomes noise. Let’s look at a real life example.

article thumbnail

Cutting Through the Content Clutter

Sales Engine

Even a year ago, I was espousing the need to build a greater library of content that continues to produce leads in accordance with the Hubspot and Moz studies on post volumes conducted around that time. The real problem is that with everyone is publishing so much stuff, it all becomes noise. Let’s look at a real life example.