Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 3, 2011

Source: HubSpot ). Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. To prove my point about business blogging for lead generation, here is an eye-opening statistic – marketers with blogs generate 67% more leads. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. Source: HubSpot , The 2011 State of Inbound Marketing). A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60