Unbounce
JANUARY 13, 2022
Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. According to HubSpot research , companies with 31 to 40 landing pages get seven times as many leads as businesses with only one to five of ‘em. Source: Hubspot. Find more creative ideas (and examples) in the post.
Smashmouth Marketing
SEPTEMBER 17, 2009
Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success.
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Smashmouth Marketing
AUGUST 19, 2009
relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing. What do you want, a Whitman's Sampler?"
Hubspot
NOVEMBER 14, 2018
Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. Enter the Product Qualified Lead. A product qualified lead (PQL) is radically different from MQLs and SQLs. The problem? What is a PQL?
Customer Experience Matrix
DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.
Smashmouth Marketing
AUGUST 18, 2009
For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. The names can be purchased from Jigsaw , Onesource or other data sources.
MLT Creative
SEPTEMBER 20, 2011
With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. 5 million leads. And HubSpot’s banner year: Doubled customers to over 5,000. 600 million visits. A personalization engine.
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