Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.” Bringing us back together.

Marketing Automation Services 96

Marketing Automation Services Communities Hubspot Enterprise Management 96

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 96

Youtube Trends Tips Keywords 96

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. is a site by HubSpot helping entrepreneurs build successful businesses. Click on the “Explore” button, and the platform starts by showing trends that it tailors for you by your location, interests, and who you follow.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Hubspot

APRIL 16, 2019

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics. YouTube Age Demographics. from India, 4.7%

Demographics 97

Demographics Youtube Buyer Personas Internet Marketing 97

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. YouTube End Screen Examples.

Youtube 84

Youtube Template Examples High Quality Lead 84

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Hubspot

DECEMBER 12, 2019

iTunes also has a hand-curated list such as "New & Noteworthy" where they can promote interesting new shows that have yet to gain a massive following. It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Hubspot

DECEMBER 6, 2019

Regardless of how influencer marketing works, it doesn’t always look like what you scroll past on Instagram or YouTube. In fact, here at HubSpot, we’ve adopted a pretty unique approach to influencer marketing, and it’s yielded some amazing results — and relationships. How HubSpot Uses Influencer Marketing.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Hubspot

APRIL 20, 2020

Fast food marketers have a history of successfully building massive interest for new menu items or poking fun at competitors via social media. Let's take a look at the favorites of HubSpot content marketers. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Hubspot

NOVEMBER 9, 2018

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. How to Make a YouTube Thumbnail. Visit a free online YouTube thumbnail maker.

Youtube 91

Youtube Template Click Rate Press 91

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Marketing Insider Group

MAY 18, 2021

HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Each of your employees lives a unique life with personal interests, hobbies, likes, dislikes, and values. People buy from people – not brand names and logos. Editorial Blog Categories.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Hubspot

JANUARY 6, 2020

But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. And we built a groovy new YouTube integration for actionable video metrics.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. HubSpot's "Pivot to Video" Playbook.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Martech

NOVEMBER 15, 2023

It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. For instance, for our agency’s HubSpot consulting services, we find it’s much easier to close deals with leads who have seen our HubSpot Hacks YouTube channel because they’ve seen firsthand demonstrations of our knowledge and perspective.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

APRIL 19, 2021

However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? Teach us (quickly).

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. In the case of YouTube, Shorts were created as a way for the platform to directly compete with TikTok, but rather than draw in TikTok’s audience, the format has split the platform’s existing audience.

Social Media 68

Social Media Trends Media Cross-Selling 68

Hubspot

OCTOBER 24, 2019

As HubSpot's Senior Marketing Manager of Podcasts, as well as host of HubSpot's podcast Weird Work , I'm undeniably familiar with the trials and tribulations of creating a good episode, and a good series. For a masterclass in interview-prep, check out this interview with actor Shia LaBeouf on the YouTube series Hot Ones.

Hubspot 54

Hubspot Education Analysis Design 54

Heinz Marketing

MARCH 4, 2021

Discussing interests. There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. According to HubSpot , roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. Promoting a business or company.

Paid Content 132

Paid Content Social Media Media B2B 132

Vidyard

JULY 12, 2021

In looking at numerous reports across the internet, we found 25 very interesting social media marketing facts about video we wanted to share with you. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. YouTube has the best ROI for video content, followed by Facebook and Instagram.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Navigate the Channel

JANUARY 8, 2024

If each channel isn’t connected and experiences aren’t personalized, customers may lose interest and switch to a brand that provides more positive interactions. To implement storytelling and human-centered content effectively, brands must understand their audience and tailor narratives to their needs, interests and pain points.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

FunnelEnvy

DECEMBER 26, 2023

Defining the audience requires understanding demographics and your customer avatars’ unique challenges, interests, and behaviors. You want to optimize your website to attract, filter, and convert people with genuine interest and need for your product or service. However, the quality of leads is often more important than quantity.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Outgrow

SEPTEMBER 12, 2022

The most important goal of demand generation is to create interest in a product or service. Another interesting tool is Outgrow’s 404 page. What’s interesting is that even though Outgrow provides access to these tools for free, every user can see that the tools were built on Outgrow. Podcast – HubSpot.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52