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Customer Experience Matrix

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. But more interesting is that 77% come from somewhere else. Features Don''t Drive Decisions.or

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Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

. - But on the other hand, the sample seems dangerously unrepresentative: 44% said their organization’s primary industry was “publishing/media/advertising/marketing”, which is vastly higher than the real-world proportion. So I think we can conclude that basic measurement is widespread, although its quality and consistency are questionable.