Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. Check out their blog on HubSpot''s COS! 2) Yoh. They recently underwent a website redesign as they moved onto HubSpot''s COS. Check out their blog on HubSpot''s COS! 3) SparkReaction. That''s it.
15 Call to Action Samples for Rocking Blog Posts that Convert
FEBRUARY 28, 2014
Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Do you offer a 30-day free trial, product samples, or consultations? Here’s a well-designed, compelling button for a blog article that succinctly offers the option for a product trial: Image credit: Hubspot. Or Tweets without links. Of course you do. Learn More.
How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
DECEMBER 22, 2016
Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 3) Video Platforms. Do you agree?
13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
The Forward Observer
NOVEMBER 4, 2015
Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. What's different this year?
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Create Success Pepper Global also asked some interesting questions about evaluation criteria and obstacles. million for HubSpot and $85.1 Here’s how I see things.
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet? The y-axis shows the click-through rate (CTR) of the ranking HubSpot URL from within Google (i.e.
How Long Does it Take to Get Results from Content Marketing?
NOVEMBER 16, 2016
If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. HubSpot discovered that 10% of all posts draw 38% of the traffic. Like interest on a savings account, their value grows over time. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley.
The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
SEPTEMBER 22, 2014
We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? We tested this possibility by comparing responses from HubSpot customers to non-customers. See below.
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
Identify the engaging topics in your industry, both the permanent topics of interest and those that are in vogue right now. The average shares for the entire sample of 100 sites were as follows: Facebook. The median can therefore be a better figure to look at, the median is the 50% mark ie in our sample 50% of posts got 214 shares or more. How shareable is your B2B content?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.
What Not To Do at Your Company Holiday Party
DECEMBER 9, 2016
If you don’t want to come into work the next day wondering if you jeopardized your job, drink wisely -- and be sure to sample the snacks, too. Here at HubSpot, we’re huge fans of ugly holiday sweaters , but generally speaking, avoid wearing anything to the work party that could double as an outfit for a night out at the club. 10 Dos & Don'ts for Your Company Holiday Party.
What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
The Forward Observer
MAY 12, 2014
Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead. If there is a fit and interest, sales needs to follow-up quickly. Graphics: HubSpot
10 Examples of Facebook Ads That Actually Work (And Why)
NOVEMBER 30, 2016
This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. The cons?
Thoughts from Viewtopia 2016: Video Has Evolved
NOVEMBER 14, 2016
But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And Don’t Forget to Sample the Refreshments. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.
International SEO 101: Which Domain Structure Should You Use?
JANUARY 14, 2015
Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. Domain Architecture Options.
11 Examples of Facebook Ads That Actually Work (And Why)
NOVEMBER 30, 2016
This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. 8 of the Best Facebook Ad Examples by Type. 1) The Facebook Video Ad. Want to see how HubSpot uses Facebook?
Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
NOVEMBER 15, 2012
To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. While this specific HubSpot study does not discredit that theory, it could proove that it is irrelevant.
20 Amazing Examples Of Brand Content Marketing Hubs
B2B Marketing Insider
SEPTEMBER 3, 2014
Lesson for brands: Find the intersection of your brand purpose and the topics your audience is interested in. Lesson for brands: Tell stories about the people and the human connection behind the things that interest us. Hubspot. Hubspot has been a shining example of content marketing almost from the very beginning. Now I know there are more great examples out there. So
How to Write a Cover Letter That Doesn’t Suck [Template]
NOVEMBER 19, 2014
Sample Cover Letter. If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. Use this paragraph to show you''re genuinely excited and interested in the position. 5) Paragraph 3: Why the Company is a Great Fit for You. No one seems to agree on cover letters. Do hiring managers even read them? Hiring
10 Excel Tricks Every Marketer Should Know
JANUARY 30, 2015
frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Conditional formatting is useful to identify trends or points of interest in a data set. Google, Hubspot, Salesforce.com). Watch the video.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Interesting visuals. ttsZQ71Ixx pic.twitter.com/cK794XcEDh — HubSpot (@HubSpot).
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot). Tweeting is easy. They can. Retweet your tweet.
The Best Cold Email Pitch I've Ever Gotten
MAY 2, 2014
HubSpot gets a lot of pitches in our inbox every month. If you''re interested in an in-depth look into how he preps to pitch people, read his post here. He had been reading and interacting with HubSpot content for almost two years. How do I know? I''m a creep , and I looked up his contact record in HubSpot. Maybe once in a while, we''ll get a gem. maybe. We''re casual.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. hubspot," "click here," etc.). The number of words in the title.
55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
MARCH 14, 2014
The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. The Chartbeat team looked at a random sample of 2 billion pageviews generated by over a half a million articles on 2,000 sites to see which types of topics got more engagement. Not quite.
How to Use Infographics to Get Leads From Your Website
MARCH 24, 2014
Free samples? Get out a notebook and jot down 10 interesting tidbits that are related to your offer, or the problems your offer will solve: Random bits of trivia. Interesting bits of information. Just input your 10 interesting tidbits and tweak the graphics to fit whatever the bit of information is about. But did you know they can also get you more leads? Free trials?
From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
SEPTEMBER 28, 2015
Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. Ideas and arguements should be backed up by evidence, whether it's in the form of supporting research, relevant examples, or interesting data. Want to contribute to HubSpot's blog?
7 Current Design Trends Every Marketer Should Know
OCTOBER 30, 2014
Interested in creating this infinite looping videos on HubSpot''s COS? Learn In the words of HubSpot web designer, Anna Faber-Hammond , "An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy." . 5) Grid Design . What are the benefits? . Design
A Marketer's Guide to Understanding Statistical Significance
APRIL 12, 2013
The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. While there are a number of free tools out there to calculate statistical significance for you ( HubSpot even has one here ), in order to truly understand what these tools are telling you, it’s helpful to understand what they’re calculating and what it means.
Marketing in 2015: Not for the Faint of Heart
MAY 11, 2015
Instead, create interest for your brand, through online and offline influencers and media. We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel. they don’t experience a cake by sampling a sequence of raw ingredients. You aren’t crazy. One Plus One Equals Dynamite.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. This is where things get really interesting.
Digital Does Not Mean "Just Build a Website"
MAY 3, 2016
Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). Many publications, like the Wall Street Journal , have daily emails that highlight the most relevant stories based on subscriber’s interest profile. Data support this. The mindset needs to shift. Media
7 Tips for Finding and Managing Amazing Freelancers
MARCH 10, 2015
simply shot her an email to see if she’d be interested. You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. This is what HubSpot''s style guide looks like.). And absolutely worth the money. So where do you find these freelancers? Many of my freelancers came through personal recommendations.
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
Despite long submission forms being a common friction point within landing pages, we at HubSpot argue that sometimes a long form is a good thing. This is because those who commit to filling out a long form are commonly more interested -- and often more qualified -- than a visitor who does not. Identifying Friction: Two Real Sample Tests. But why? When Negative Friction Is Good.
Using Content Marketing in the Professional Services Industry
DECEMBER 27, 2016
In both cases of communication (client or referral partner), the main goal is to advocate that you have the audience’s best interests at heart. You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. They’ll also help differentiate you and keep your content interesting. First Up: Who Are You Attracting? presidential election.
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
DECEMBER 2, 2015
Set up Google Alerts for keywords related to topics you want to cover, use BuzzSumo to research the pieces of content that have been most-shared around specific keyword phrases, and analyze opportunities based on search volume with HubSpot's Keyword App or Google’s Keyword Planner. 2) Build a list of potential distribution partners. Can't seem to actually deliver on their expectations?
How to Take Vacation Without Sabotaging Your Sales Team
JUNE 24, 2014
Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. your pricing page), they are probably interested in what you do and are looking for more information on how that can help them.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Make their interests your top consideration. Keep it short, concise, factual, objective, and interesting. Keep your lead relevant, interesting, and brief. To save time and effort, we’ve selected several great press release examples: The Big Press Release Samples Book by eReleases. Sample Press Releases by Industries. Wondering how to write a press release? Great
12 Sneaky Psychological Biases That Affect How You Sell
FEBRUARY 7, 2016
This post originally appeared on HubSpot's Sales Blog. The prospect isn’t interested in whether the product works, they want to know how it will work for them. 7) Galatea Effect. larger sample size -- the rep’s history over several months -- is likely to be more accurate. To read more content like this, subscribe to Sales. They’re due.”. Trust me!”. 10) Gambler’s Fallacy.