Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. Think of this as your sample size. Instead, you might decide to choose a sample (a sample , not the entire list) from your blog subscriber list that is not only sizable enough to provide meaningful data, but is also used to receiving emails with offers from you. Now that you know what you want to test and on whom, you can establish your current performance metrics for that sample. MORE >>

The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you’re interested in seeing the full data surrounding this article, you can check out the story here. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. Interested in reading more about the acquisition? If you’re interested in learning more, you can check out the full story here. LinkedIn Launches New Company Page Design: See What's Changing, From HubSpot. That’s right. MORE >>

Adoption has become so broad that the population of Facebook users is now a representative sample of United States residents. One of the most interesting conclusions that can be drawn from this report is that mobile phones are driving social networking usage. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot As marketers, we understand that social media use is growing, but by whom and how much? The internet is ubiquitous. This is no longer the case. MORE >>

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. EyeTrackShop also shared a metric called fixation order , which is the order in which most people looked at areas of interest on the page. Interestingly, most people on Facebook started by looking at the middle of the page where status updates are posted, then went to the left panel where friends are listed. Connect with HubSpot MORE >>

To grow a relevant and productive following on Twitter, Rich Brooks recommends avoiding shady tactics and shows how to do it right, starting with creating a strong profile (including your real face, detailed bio and physical location) and using third-party tools and directories to find interesting people to follow, and progressing through promoting your Twitter account through other channels (your website, email signature, etc.). These Twitter users are active sharers — spreading ideas, offers, and messages among their own followers and people aligned with their interest graph. MORE >>