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Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3

15 Call to Action Samples for Rocking Blog Posts that Convert


Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Do you offer a 30-day free trial, product samples, or consultations? Here’s a well-designed, compelling button for a blog article that succinctly offers the option for a product trial: Image credit: Hubspot. Or Tweets without links. Of course you do. Learn More.

A Sampling of the Sexiest Business Blogs on the Internet


IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. Check out their blog on HubSpot''s COS! They recently underwent a website redesign as they moved onto HubSpot''s COS. Check out their blog on HubSpot''s COS! Check out their blog on HubSpot''s COS!

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers. In our sample, Zopim and LiveChat were the chat leaders.

The Five Best Infographic Creation Tools and Services


Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics. ” — HubSpot. HubSpot.

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The 32 Best Twitter Marketing Tools


HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. 1) TwitterCounter. I like it.”

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How to Write a Case Study: The Ultimate Guide & Template


To give you an idea of what that might look like, check out this sample email: You might be wondering, "What's a Case Study Release Form?" As noted in the sample email, this document serves as an outline for the entire case study process. Sample questions might include: How long have you been in business? Earning the trust of prospective customers can be a struggle. Switchers.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Streak has an interesting value proposition: “You already live in your inbox; shouldn’t your CRM?” Signals - Email Tracking with HubSpot Integration. If you’re a HubSpot user, Signals offers integration with HubSpot, which can be immensely helpful for email marketing and prospecting. You may be interested in this lastest post about.” Streak - A CRM in Your Inbox.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Pardot. But more interesting is that 77% come from somewhere else. Create Success Pepper Global also asked some interesting questions about evaluation criteria and obstacles.

How to Optimize Your Content for Google's Featured Snippet Box


From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet? The y-axis shows the click-through rate (CTR) of the ranking HubSpot URL from within Google (i.e.

How Long Does it Take to Get Results from Content Marketing?


If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. HubSpot discovered that 10% of all posts draw 38% of the traffic. Like interest on a savings account, their value grows over time. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley.

The 15 Best Content Distribution and Amplification Tools


Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).” Content Publishing Tools. Pricing: free.

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)


We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? We tested this possibility by comparing responses from HubSpot customers to non-customers. See below.

10 Ways to Boost Your B2B Content Shares


Identify the engaging topics in your industry, both the permanent topics of interest and those that are in vogue right now. The average shares for the entire sample of 100 sites were as follows: Facebook. The median can therefore be a better figure to look at, the median is the 50% mark ie in our sample 50% of posts got 214 shares or more. How shareable is your B2B content?

26 Outstanding LinkedIn Tips and Tactics


6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead. If there is a fit and interest, sales needs to follow-up quickly. Graphics: HubSpot

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What Not To Do at Your Company Holiday Party


If you don’t want to come into work the next day wondering if you jeopardized your job, drink wisely -- and be sure to sample the snacks, too. Here at HubSpot, we’re huge fans of ugly holiday sweaters , but generally speaking, avoid wearing anything to the work party that could double as an outfit for a night out at the club. 10 Dos & Don'ts for Your Company Holiday Party.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs


Actually executing on that idea is where it gets interesting. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. Now, let's get into HubSpot's best free marketing and sales tools and resources, followed by a complete guide for how to set up and finance your business. HubSpot Marketing Free. Website Grader.

International SEO 101: Which Domain Structure Should You Use?


Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. Domain Architecture Options.

10 Examples of Facebook Ads That Actually Work (And Why)


This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. The cons?

Thoughts from Viewtopia 2016: Video Has Evolved


But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And Don’t Forget to Sample the Refreshments. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]


To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. While this specific HubSpot study does not discredit that theory, it could proove that it is irrelevant.

11 Examples of Facebook Ads That Actually Work (And Why)


This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. The cons?

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

Lesson for brands: Find the intersection of your brand purpose and the topics your audience is interested in. Lesson for brands: Tell stories about the people and the human connection behind the things that interest us. Hubspot. Hubspot has been a shining example of content marketing almost from the very beginning. Now I know there are more great examples out there.

How to Write a Cover Letter That Doesn’t Suck [Template]


Sample Cover Letter. If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. Use this paragraph to show you''re genuinely excited and interested in the position. asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. " No one seems to agree on cover letters. 1) Header. 2) Greeting.

10 Excel Tricks Every Marketer Should Know


A frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Conditional formatting is useful to identify trends or points of interest in a data set. Google, Hubspot, What is a pivot table?

4 Ways to Use Audio in B2B Marketing


After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. But in reality, there are a number of B2B podcasts out there, like Duct Tape Marketing , ZenDesk's Relate , and HubSpot’s The Growth Show. The Listening Process.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Interesting visuals. ttsZQ71Ixx — HubSpot (@HubSpot).

14 Ways to Increase Your Clickthrough Rate on Twitter


HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] — HubSpot (@HubSpot). Image Credit: HubSpot. Tweeting is easy.

The Best Cold Email Pitch I've Ever Gotten


HubSpot gets a lot of pitches in our inbox every month. If you''re interested in an in-depth look into how he preps to pitch people, read his post here. He had been reading and interacting with HubSpot content for almost two years. I''m a creep , and I looked up his contact record in HubSpot. Even though we have specific guidelines on pitching us , most of them are duds.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. hubspot," "click here," etc.). The number of words in the title.

A Marketer's Guide to Understanding Statistical Significance


The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. I love a little friendly competition -- my family still tells the story about how I challenged my brother to an apple-peeling contest just to “make things interesting” one Thanksgiving. Isn’t that significant?”. Step 1: Determine What You’d Like to Test.

55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?


The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. The Chartbeat team looked at a random sample of 2 billion pageviews generated by over a half a million articles on 2,000 sites to see which types of topics got more engagement. Not quite.

How to Use Infographics to Get Leads From Your Website


Free samples? Get out a notebook and jot down 10 interesting tidbits that are related to your offer, or the problems your offer will solve: Random bits of trivia. Interesting bits of information. Just input your 10 interesting tidbits and tweak the graphics to fit whatever the bit of information is about. But did you know they can also get you more leads? Here''s how.

7 Current Design Trends Every Marketer Should Know


Interested in creating this infinite looping videos on HubSpot''s COS? In the words of HubSpot web designer, Anna Faber-Hammond , "An customized icon set that is consistent across a site helps create visual recognition for a company website and explains key messages to users beyond the typical type and copy." . This article is a great place to start your research. Design

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites


Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. If you don’t capture their interest right away, they will move on to something else.". We're not only interested in policy, politics or government. 1) 2)

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Marketing in 2015: Not for the Faint of Heart


Instead, create interest for your brand, through online and offline influencers and media. We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel. they don’t experience a cake by sampling a sequence of raw ingredients. You aren’t crazy. One Plus One Equals Dynamite.