Hubspot

APRIL 18, 2018

Thanks to the recency effect , people have the best recall for the last items on a list. The recency effect might not be too helpful at the grocery store, but it definitely works in your favor when emailing prospects. If you write powerful sales email closing lines, the recency effect will amplify its impact.

POS 101

POS Thought Leadership Work Management Sample 101

Hubspot

FEBRUARY 7, 2016

This post originally appeared on HubSpot's Sales Blog. The prospect isn’t interested in whether the product works, they want to know how it will work for them. 9) Recency Bias. Recency bias is the tendency to believe patterns that have recently emerged are likely to continue in the future even if they contradict long-term data.

Lead Scoring 28

Lead Scoring Lead Ranking Work Management Marketing Management 28

Hubspot

MARCH 19, 2020

How does that compare to their interest in ebooks, kits, free trials, etc.? Calling out that a consultation is free, or referencing testimonials of people who have downloaded that offer, for example, can be interesting variables to test. Target the offers around those interests for a boost in response rate.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

DECEMBER 26, 2012

How does that compare to their interest in ebooks, kits, free trials, etc.? Calling out that a consultation is free, or referencing testimonials of people who have downloaded that offer, for example, can be interesting variables to test. Target the offers around those interests for a boost in response rate.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JANUARY 11, 2016

Before the Like button, there was no real way for Facebook's engineers to measure user's interest in certain friends' posts or certain types of posts. With over 1 billion daily active users all over the world, Facebook has a pretty hefty sample size of people surfing their News Feeds, reacting to stuff, clicking on stuff, and so on.

Facebook 28

Facebook Mobile Advertising Paid Search Agency Budget Programs 28

B2B Marketing Zone Posts

JULY 7, 2010

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40