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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even a small suggestion that the reader can apply immediately can bring you a converted buyer or an interested sales prospect. HubSpot does a great job with its marketing-oriented workbooks. When you enter your email address, the pop-up reflects the coupon code you can use to make a purchase. Easy-to-digest.

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Crafting Sales Emails That Deliver: 3 Key Frameworks

ClearVoice

Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. It shows you’ve done your homework, which can capture their interest. Not receiving an answer doesn’t automatically mean they’re not interested.

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What Not To Do at Your Company Holiday Party

Hubspot

You can purchase something funny, but not inappropriately so. If you don’t want to come into work the next day wondering if you jeopardized your job, drink wisely -- and be sure to sample the snacks, too. Dancing is fun, but read the room before you start busting out your signature move like poor Elaine on “Seinfeld. ”

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? Survey says: Very!

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. 11) Sneak a case study into your email signature. Download it here.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

OptinMonster also integrates with many email service providers and CRMs like Hubspot and Mailchimp. If you have new products or popular products that go out of stock frequently, create a waitlist for interested customers. Artists can offer a digital sample of their work, such as a mobile or desktop wallpaper or music file.

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The Ultimate List of Email SPAM Trigger Words

Hubspot

Lower interest rate. No purchase necessary. Print form signature. Free sample. Calling creditors. Collect child support. Consolidate debt and credit. Consolidate your debt. Eliminate bad credit. Eliminate debt. Financially independent. Get out of debt. Lower monthly payment. Lower your mortgage rate. Pre-approved.

CAN-SPAM 101