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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done. There’s no running log kept of who used the lock and when. What could elicit such extreme feelings in complete opposite directions?

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40 Famous Brands Using Popups And Why You Should Too

Optinmonster

If you don’t have an account with Pinterest yet, you’ll see a popup that works essentially like a content lock. If you’re just starting out, however, make sure that you use content locks with caution. Are you thinking about adding popups to your site, but not sure whether it will really work?

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14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Shoot your video projects in locations other than your office -- in front of textured and interesting backdrops, but ones that also aren't too busy. Shoot your video projects in locations other than your office -- in front of textured and interesting backdrops, but ones that also aren't too busy. Plan it out. Video Production Tips.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

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21 Ways To Build Your Social Media Presence, Like HubSpot Marketers

Hubspot

Krystal Wu , social media community manager at HubSpot, highlights that visibility and presence are different. "A It means creating content tailored to the interests and needs of your target audience. I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.

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An Inside Look At HubSpot's Enterprise Marketing Playbook

Hubspot

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. In the early years of HubSpot, we were an open book. We shared everything.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Buyer Research. Who’s your buyer?