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8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Interesting. The reason for this is simple: images of people are more relatable.

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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! Collect Insights for Generating Leads Outside of LinkedIn. Connect with HubSpot : Better Target Your LinkedIn Ads.

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How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. If you're considering setting up a lead scoring program, here's what you need to know to get started and set up a scoring system that benefits your business.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Get Inspired: I really like the way HR Software company Workday incorporates video and testimonials into its solutions pages. In Lead-Gen Content. 13) Include case studies in your lead gen efforts.

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B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. It’s important that you know the difference between demand generation and lead generation before we get started.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. What is demand generation? . Metrics and KPIs . Prospects.

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How to Track Content ROI: A Step-by-Step Guide

Hubspot

First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Example 1: Online Sales. Step #4: Translate time invested into money.

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