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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. And believe me—some of these folks needed QUITE a bit of convincing to spill their most useful and interesting ideas. Use these ideas as inspiration for your next lead gen campaign.

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10 creative lead gen examples sourced from marketing legends

Unbounce

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

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8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Interesting. The reason for this is simple: images of people are more relatable.

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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! Collect Insights for Generating Leads Outside of LinkedIn. Connect with HubSpot : Better Target Your LinkedIn Ads.

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How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

Each of these scores go into a profile of your lead to help you determine when they're ready to talk with a sales person. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Top-of-the funnel interests (e.g.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. In Lead-Gen Content. 13) Include case studies in your lead gen efforts. It includes a visual guide including sample interview questions as well as a template so you can get started straight away.

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The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. To the landing pages for your lead gen offers. What it Is: Facebook's Activity Feed plugin displays the most interesting recent activity taking place on your website. Connect with HubSpot : Activity Feed.