Hubspot

AUGUST 5, 2019

The Rock & Roll Hall of Fame , a HubSpot customer, wanted to boost brand awareness and get more ticket purchases to their museum. Their availability might have made them look like a more trustworthy, friendly brand that was actually interested in their fanbase rather than just sales. Rock & Roll Hall of Fame.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. The average lifetime value of a closed lead (value). The type of leads your campaigns convert (quality).

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). Metrics and KPIs .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Anyone who is familiar with SlideShare will tell you to include a final slide featuring a call-to-action for lead generation.

Traffic 28

Traffic Lead Ranking Lead Scoring Optimization 28

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Site Speed Sample Rate. The first one is the Site Speed Sample Rate. So instead they use a sample, a sample set of pages to give you page timings.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Hubspot

MARCH 14, 2014

The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. That being said, if you''re looking to reach short-term traffic and lead gen goals, trying to newsjack could help you attain them.

Spending 28

Spending Banner Ads Banners Ad Exchange 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

DECEMBER 3, 2014

First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Example 2: Lead Generation. Example 1: Online Sales.

ROI 28

ROI Multi-Touch Attribution Top of Funnel Lead Ranking 28

ClearVoice

JUNE 24, 2019

Interactive content is in and has become one of the most effective lead generation methods. Not only has this lead to information overload, but it is also made the web highly competitive, ultimately making it even more difficult to stand out and capture the attention of your audience. Not sure where to start? LeadQuizzes.

Interactive Marketing 98

Interactive Marketing Tools Top of Funnel Content 98

Hubspot

JULY 22, 2015

Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). But that’s not how blogging works in real life.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28