The Effective Marketer

JANUARY 27, 2014

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. Click to enlarge. SAP : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Metadata

DECEMBER 5, 2023

Before you jump into the data, we want to mention a bias in our sample. They were interested before, but they weren’t ready to buy or just needed to hear the message again. Is one of your audiences clicking on your ads but not converting on the landing page? The clear winner is Retargeting at 15X which makes sense.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. But more interesting is that 77% come from somewhere else. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

TrustRadius Marketing

OCTOBER 23, 2022

If you have a website and want to track analytics or traffic It can especially benefit eCommerce platforms Many come with templates to help beginners build landing pages. While massive programs like HubSpot Free CRM offer all three and more, such as general operations (we talk more about HubSpot CRM in the next section).

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

seo.co

OCTOBER 6, 2021

Make sure there’s at least one CTA on every page—which you can ensure by keeping a signup form in the footer—and do some UX testing to make sure every user encounters an opportunity to convert at least once. Image Source: Hubspot ). However, this approach is a bit outdated. Image Source: Unbounce ).

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Hubspot

FEBRUARY 12, 2020

But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. Another thing that's interesting about this campaign is that Facebook is using a competing social platform, Twitter, to announce this new feature. Love, flowers, chocolate, bla bla bla. Where are the marketing results?!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

MKT1

OCTOBER 24, 2023

Understand the 4 high-level ways to drive growth Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. Do you have landing pages? Do your landing pages convert higher than the homepage?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Mailmunch

MAY 4, 2021

and psychographic features (interests, preferences, hobbies, fears, etc.). . Although it might work sometimes (as in when you’re targeting keywords they’re not interested in), it’s a good idea to avoid reaching out to your competitors. Just check out the contact page or the about us page.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Don’t believe me?

SERP 74

SERP Optimization Content Keywords 74

Directive Agency

MARCH 6, 2017

No Landing Page. You can now go beyond Interests and Behavioral Targeting in Facebook and instead go after companies, titles, industries, verticals, and more. No Landing Page. An ad without a landing page is a running faucet without a bucket. We use templates and page builders such as Unbounce.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Hubspot

OCTOBER 24, 2018

More broadly, your customers are pet owners but they have a specialized interest (or need) -- cat sweaters. Reflect on your passions and interests. Reflect on your passions and interests. Take some time to reflect on your areas of interest as potential niche market ideas. Customer values and interests.

Process 82

Process Business Paid Search Agency Class 82

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page.

Features 28

Features Google CTR SERP 28

Hubspot

AUGUST 6, 2018

After conducting their study, they’ll analyze the results and report any interesting insights to the project lead. Or are you wondering what users will do first when they land on your product page? With such a small sample size, it’s hard to replicate your actual user base in your study. Benefits of Usability Testing.

Guerilla Marketing 73

Guerilla Marketing Sample Studies Opinions 73

Atomic Reach

NOVEMBER 21, 2018

Well, I’m about to show you that you can establish an interesting brand voice, even in the B2B sphere. Australian financial management company MYOB has an interesting approach. Lindsay Kolowich at HubSpot says, “Often, the reason we stay loyal to brands is because of their values. Establish Your Target Audience. Be Prepared.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Hubspot

JUNE 8, 2015

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Identifying Friction: Two Real Sample Tests.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28

Belkins

SEPTEMBER 24, 2020

It won’t be difficult once you ditch such crutches as salesy language (“ increase your profit ”, “ get more money ”, “ free samples ”) or cookiecutter-style emails and do your own thing. An email with a relevant case study that can keep a prospect interested. Positive follow-ups.

Top of Funnel 42

Top of Funnel Skype Deliverability Case Studies 42

Hubspot

MARCH 24, 2014

Free samples? Get out a notebook and jot down 10 interesting tidbits that are related to your offer, or the problems your offer will solve: Random bits of trivia. Interesting bits of information. Just input your 10 interesting tidbits and tweak the graphics to fit whatever the bit of information is about. Free trials?

Marketing Websites 28

Marketing Websites Leads Lead Marketing Qualified Leads 28

Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. Pretty incredible, right?

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

MARCH 8, 2016

Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Optimizing a page for an LTK increases your chance to improve the page's rankings. Once you've selected the LTK for a page, refresh the content and tags on that page with it.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

DECEMBER 16, 2010

In fact, if you've got a modern marketing system landing pages should have a marginal cost of zero. The only way that is possible is if you have a variety of compelling and targeted calls-to-action on your site and collect leads via landing pages. Why be held hostage when you need to drive leads NOW? More Kits please!

Landing Pages 28

Landing Pages Hubspot Buying Cycle Sample 28

Hubspot

OCTOBER 30, 2014

These videos display various moving scenes, yet remain static on the page. . And because it''s moving on the page, people will be more likely to notice it, and maybe even click on it to watch a longer video or visit a landing page. Interested in creating this infinite looping videos on HubSpot''s COS?

Design 28

Design Trends Landing Pages Paid Search Agency 28

Optinmonster

APRIL 5, 2024

Split Testing the Wrong Page One of the biggest problems with A/B testing is running your tests on the wrong pages. But how do you know which pages should you test? If you’re marketing a business, the answer is easy: the best pages to test make a difference in conversions and sales. Let’s break this down a little more.

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

Marketing Insider Group

MAY 25, 2021

Source: HubSpot. generating leads through landing pages, contact forms, subscriptions, etc.). Free trials/samples. With this data, you can personalize your landing pages, product and service pages, emails, and offers to persuade prospects to buy. Free trials/samples. Internal Buyer Intent Data.

Buyer Intent 360

Buyer Intent Top of Funnel Intent Marketing AI 360

Mailmunch

APRIL 6, 2021

These reasons include high shipping costs, expired coupons, slow page-loading speeds when shopping for something in a hurry, repeatedly filling out forms, and so on. Some studies suggest more than 85% of all customers – across businesses- will leave your online store if the page-loading speed is low. This is a passive method.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Hubspot

SEPTEMBER 9, 2012

Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says, From Search Engine Land. Search Engine Land shared some great data from Shareaholic, informing us that Pinterest is sending more traffic to their users' websites than Yahoo organic search. Interested in reading more about the acquisition? It’s confirmed.

Traffic 28

Traffic Search Marketing Enterprise Management Marketing Management 28

Hubspot

APRIL 2, 2012

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. How visitors are finding your website and where they are landing is an important part of this lead generation conversation. He is also the co-author of the new book, Fire Your Sales Team Today!

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. Main Call-to-Action Link.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 8 Ways Your Thank-You Page and Emails Can Keep Prospects Engaged.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 10, 2015

Using these methods, I''ve landed great writers who''ve written truly remarkable content for my company. I simply shot her an email to see if she’d be interested. You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. Finding Freelancers.

Work Management 28

Work Management Marketing Management Budget Programs Tips 28

Vidyard

JULY 29, 2014

Alternatively HubSpot has put together a whitepaper on how to ensure your RFP matches your needs, but it’s a bit more high-level. Because video is so critical (and you’ll want to embed it in your landing pages), you need to define what your MAP will need and look at how video fits into your current marketing goals.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Hubspot

APRIL 18, 2016

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

APRIL 8, 2019

Do you need to add the GA code to every page of your site? That’s a lot of manual work — especially if your website has more than 50 pages. Plus, what happens when you create new pages? The longer answer: you only need to add the tag to every page template. Three page types? Landing page. Account(s).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

APRIL 16, 2012

We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! Take this landing page data, for example.

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Use your landing page analytics to determine which marketing offers have the highest conversion rates and contributed to the most lead-to-customer conversions.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

AUGUST 31, 2015

By tapping into this common pain point, PayPal is able to pique the interest of its audience. This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. Here's another great example from Litmus of animation being used to create more interesting email marketing design.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Optinmonster

JANUARY 15, 2024

Sampling your social media followers and learning about their preferences and interests from what they share online. But they take no further action after signing up and aren’t interested in using your product. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104