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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. “Resources” may often be found under vendor “Learning Centers,” “Knowledge Base,” or other education-related headings and terminology.

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CRM Software Selection Guide?

TrustRadius Marketing

While massive programs like HubSpot Free CRM offer all three and more, such as general operations (we talk more about HubSpot CRM in the next section). If you are more interested in splitting up these capabilities with different software that’s an option. Do you need marketing functionality? What is the CRM vendor known for?

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

Source: HubSpot. Free trials/samples. Free trials/samples. Knowledge bases. By understanding what topics your audience finds helpful and interesting, you can optimize your ad copy to increase click-through rates and ROI. If you can do that, your leads should move onto the next step in the journey: decision.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

It also helps you reveal bugs and understand what visitors are most interested in. You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. Not after, when they’ve lost interest. Are you losing them at specific points on the page? Imagine aggregating this data.

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What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. HubSpot reports that 51 percent of B2B marketers include visual assets in their content marketing strategies. How to Create a Content Plan: Three Sample Scenarios.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. Event Videos.

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Build a Video Knowledge Base 2.1 Common Use Cases for Video in Your Knowledge Base 2.2 How a Video Knowledge Base Boosts Your Video SEO 3. How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 Sample Research Questions 3.2 HubSpot Webinars 7.3