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Need Content? 20 Formats to Consider

Savvy B2B Marketing

My only caveat: consumers are wary of research, so make sure your sample and the way your survey is conducted is statistically meaningful. Ideally, you'll have different questions based on the audience and point in the buying cycle. One great format is to interview experts in your field who are of interest to your audience. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

My only caveat: consumers are wary of research, so make sure your sample and the way your survey is conducted is statistically meaningful. Ideally, you'll have different questions based on the audience and point in the buying cycle. One great format is to interview experts in your field who are of interest to your audience. Content makes the world go round, doesn't it?