Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. “Ghostwriting content is not inherently bad.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

APRIL 8, 2014

If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers? Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

JUNE 25, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

NOVEMBER 27, 2013

Author Jennifer Barry , who writes for Hubspot as well, says on the Writtent.com blog: “The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. It’s a great way to compose an interesting blog post while improving your business blog linking.

Business Blogging 100

Business Blogging Content Marketing Business Content 100