Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. By integrating HubSpot and WordPress, you have a powerful team to help generate and convert leads on your website.

Hubspot 89

Hubspot Work Management Rules Template 89

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Best Practices for Source Tracking in HubSpot. Good question.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. If you’ve decided to use Shopify, you’ll want to set up your account and online store before you start integrating with your HubSpot platform. Why choose Shopify?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

Hubspot

SEPTEMBER 25, 2018

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. What are the parts of a URL? URL Structure.

Domain 93

Domain SEO Google Marketing Websites 93

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Bionic

JULY 9, 2019

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. So, how do you get all the benefits of tracking URLs without the hassle?

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

DECEMBER 13, 2018

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source.

Domain 67

Domain Tagging Ad Frequency SEO 67

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 100

Enterprise Management Sales Qualified Leads API Hubspot 100

Lake One

JULY 9, 2020

If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. So what’s the difference between a HubSpot form and a lead flow? HubSpot Lead Flow Example. How do you fix it?

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Hubspot

OCTOBER 17, 2019

Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool. The debugger tool allows you to see what information Facebook pulls for a specific URL. For example, it could be something like this, "the og:image tag is pointing to the wrong URL." Paste the URL in the debugger tool.

Hubspot 53

Hubspot Facebook Process Tagging 53

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. In the old days of informal influencer marketing, it might be enough to state expectations verbally or in an email. HubSpot has an excellent guide on how to measure share of voice —well worth the read.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

SmartBug Media

JUNE 11, 2019

One such popular tool is HubSpot’s free meeting scheduling software. This meetings tool is part of HubSpot’s CRM and can sync to your sales team’s calendar through either Google or Office 365. The meetings tool can be customized with the following branding elements on the meetings booking page: Company information. Company logo.

Hubspot 68

Hubspot Tools Software Organic Leads 68

Marketing Insider Group

JUNE 19, 2023

Even tabs of the navigation bar that may not seem content-focused could hold rich stores of information, such as the “About Us” section or “News and Events.” Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 95

Data Hygiene Privacy Landing Pages CAN-SPAM 95

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

SmartBug Media

JULY 30, 2021

Essentially, by tracking leads you can make informed decisions about what your website is doing well and where there is room for improvement. Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Utilize Tracking URLs in Your Marketing Campaigns.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

The Point

JANUARY 21, 2020

It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Reporting and Analytics Data-driven insights are crucial for measuring the success of your content strategy and making informed decisions.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

APRIL 26, 2021

HubSpot’s Business Insights and Reporting tools have seen vast improvements in recent months, as HubSpot works to provide teams with powerful analytics that are accessible for everyone. Let’s start by taking a look at HubSpot’s Business Insights tool and what it allows you to do. Website URL. What Business Insights Is.

Tools 98

Tools Enterprise Management Business Hubspot 98

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Optinmonster

APRIL 4, 2024

As you read through our list of top Mailchimp competitors, you’ll see information and details on many of these considerations. HubSpot HubSpot combines the power of CRM software with email marketing. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Envy

NOVEMBER 8, 2021

Think of it as a very long web page packed with information relevant to the cluster. The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Alt text also offers search engine crawlers more information about what content is included in each image, helping them to rank images appropriately in image search results.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. They provide valuable information about the source, medium, campaign, term, and content associated with each click. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

OCTOBER 23, 2020

Website taxonomy is also related to URL structure , which is how URLs are organized to reflect content within specific site pages. Every website domain stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific. The URL for this page would be www.recipes.com/desserts.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

DealSignal

DECEMBER 29, 2023

In essence, DealSignal equips businesses with top-tier, accurate information that is crucial for successful outreach. In today’s fast-paced business world, having precise and up-to-date information is non-negotiable. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

SmartBug Media

AUGUST 31, 2020

If your review site profile has pricing information, it should be up to date and match what users will see once they move to your website. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success. Measuring your efforts on review site profiles can effectively be done using tracking URLs.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

MARCH 26, 2018

HubSpot's Website Grader. For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. HubSpot's Website Grader. All you need is your website URL and an email address to get started. and a Google bot! SEO Monitoring Tools.

SEO 101

SEO Tools Domain Wikipedia 101

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.” What is data attribution?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52