SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

KoMarketing Associates

JANUARY 27, 2015

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Envy

NOVEMBER 8, 2021

Why topic clusters overtook keywords for SEO. In order to take advantage of the glorious clusters, requires updating your SEO to cover more than just individual keywords. Think of it as a very long web page packed with information relevant to the cluster. The topic cluster tool on HubSpot. The result?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. What Is SEO? Why Should You Invest Into SEO? It brings qualified leads to your site.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. What Is SEO? Why Should You Invest Into SEO? What Is SEO? Table of Contents.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. HubSpot helps us do just that. .

Startups 98

Startups Hubspot Marketing Management Planning 98

Hubspot

DECEMBER 12, 2019

Adding the podcast to search results is going to affect content creators, SEO specialists, marketers, and perhaps most importantly, it will also likely have a major impact on podcasts. In this post, I want to discuss how to take advantage of the advent of audio SEO. In this new world of audio SEO who will be the winners?

Hubspot 99

Hubspot SEO Design SERP 99

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

SEPTEMBER 12, 2023

Using AI for SEO is exciting, but make sure you’re managing your expectations and know what you’re doing up front. AI for SEO 101 What is AI for SEO, anyway? AI for SEO refers to the art and science of using artificial intelligence tools to boost a website's search engine results page ranking. Let’s cover some basics.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts. How to use social media for SEO.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. By integrating HubSpot and WordPress, you have a powerful team to help generate and convert leads on your website.

Hubspot 89

Hubspot Work Management Rules Template 89

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

SmartBug Media

AUGUST 17, 2020

The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best. We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Assistance with marketing activities: Blog, SEO tools, Google Smart Shopping, Facebook Ads, discounts, and more. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Marketing Insider Group

DECEMBER 15, 2020

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Demonstrating Authority and Expertise.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

AUGUST 3, 2023

Trust and Understanding In HubSpot’s The State of AI in Marketing , results showed that only 27% of marketers are very confident that the information generative AI produces is accurate. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. ChatGPT launched on wednesday.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

BOP Design

SEPTEMBER 16, 2020

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If you’ve already put the effort into building a strong SEO foundation , you don’t want to lose it when you update the look and functionality of your website. Run an SEO audit on your current site.

SEO 116

SEO Marketing Websites Tips B2B 116

Stevens & Tate

MARCH 9, 2020

Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1. HubSpot Functions As An All-In-One Marketing Platform. This includes SEO, email marketing, CRM, content marketing, marketing automation , database management, and more.

Hubspot 59

Hubspot Marketing Budget Marketing Automation Services Inbound Marketing 59

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Marketing Insider Group

NOVEMBER 8, 2022

Sourcing SEO experts and professional writers provides consistent marketing material for your business. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Is there key information missing from this article?

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? When it comes to HubSpot, they support two types of multi-touch attribution reports: . HubSpot attribution reporting is based on contact interactions that HubSpot is tracking. Why is Hubspot Renowned for attribution reporting. Benefits of Hubspot’s CRM for SaaS Industry.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MARCH 26, 2018

SEO Monitoring Tools. HubSpot's Website Grader. UpCity's SEO Report Card. Screaming Frog's SEO Spider. Found's SEO Audit Tool. Varvy's SEO Overview Tool. 12 SEO Monitoring and Keyword Tools for 2018. This SEO tool measures the performance of both your desktop and mobile site in terms of speed.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Instead, they’d prefer shortcuts -- Negative SEO tactics -- aimed at knocking down the honest competition and taking those coveted top spots through deceit. What is Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66