PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Your Blog Should be Integrated into Your Main Website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. Make Use of Third Party Apps.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

JANUARY 13, 2014

Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. HubSpot customers can easily track this metric using the Sources tool (pictured below). HubSpot customers can easily track this metric using the Sources tool (pictured below).

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. The fact of the matter is, the way people consume information has fundamentally changed. Information in a Social World. Social Networks Get More News Centric.

Google 28

Google RSS Aggregators Social Networks 28

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

APRIL 10, 2012

So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind.

Paid Content 28

Paid Content Marketing Websites Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results. 5) Algorithms.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results. 5) Algorithms.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

OCTOBER 24, 2012

Not every awful website is web spam. Some companies just happen to have bad websites. How do you know that the SEO you're outsourcing is truly legitimate and won’t result in your website being considered spammy? So, how do you know if your website is spammy? That’s web spam. Okay, okay -- I exaggerate.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

NuSpark Consulting

OCTOBER 28, 2011

In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. Your Website is the door to your shop.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JULY 17, 2014

A permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Check out HubSpot''s 404 page here. A computer programming term meaning a series of rules. Browser Cache.

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Hubspot

MARCH 14, 2016

There is now more information available online than ever before so the traditional methods of printing and mailing pamphlets is no longer effective. Nowadays, students and parents are turning to search engines to gather the information they need to decide which college or course is the best choice for them.

Planning 28

Planning Budget Programs Content Education 28

Hubspot

MAY 21, 2013

How (and When) to Fight Back from HubSpot All-in-one Marketing Software. With the ever-expanding number of websites in the world, tracking down stolen content isn’t always easy. Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

NOVEMBER 18, 2011

Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

JUNE 15, 2010

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. let users share websites they like with each other.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

DECEMBER 12, 2011

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Conversion forms convert traffic into leads.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

AUGUST 5, 2010

The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. You’ll be surprised that many people will still prefer this over RSS.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

NOVEMBER 21, 2011

It's even more important to keep those accounts up to date if you're linking to them from your website and blog. Not linking back to your website in social media profiles. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. You can have a fancy, well branded website but without traffic it will be useless. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JUNE 13, 2019

That’s helpful for building awareness of your brand -- especially when 44% of journalists consider press releases to be the most trustworthy source of brand-related information. Additionally, there's a chance those websites will link to yours, which can help to boost your own search engine visibility. Press releases can boost your SEO.

Press 100

Press Distribution PR Public Relations 100

Hubspot

JANUARY 6, 2015

For instance, if you''ve been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format. Several ones include: HubSpot''s Marketing Grader : HubSpot''s Marketing Grader is a great tool to use when you want to see where you''re at with your marketing.

Planning 28

Planning Marketing Plans Content Marketing Ad Building 28

Hubspot

NOVEMBER 9, 2011

Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Connect with HubSpot : 5 Confessions of a Content Marketer. Image Credit: Matthew Conroy.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. Let's dive in! Red Frog Events - Inc.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

JANUARY 13, 2012

That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). What Views/Traffic Can Tell You. What Referral Sources Can Tell You.

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. Raise your hand if you want more website visitors. Now think about the ways people find your website: They could type your name right in to their browser, but that's an audience you already have. And the second you run out of money, your traffic stops coming, too.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Hubspot

JUNE 12, 2012

1) RSS Reader. Setting up an RSS is the first thing every business blogger should do, because it helps provide topic fodder for your blog and quickly identify industry news content you should be blogging about. 5) Data-Rich Websites. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

OCTOBER 17, 2011

It's important to monitor analytics in order to see which sites are the best referral sources for your website. But until you look at your RSS subscriber list, your page visits, comments, shares, likes, and tweets of your posts, how do you know which type of posts are working best and fulfilling your target audience's needs?

Work Management 28

Work Management Click Rate RSS Marketing & Strategy 28

Hubspot

JUNE 8, 2010

and Twitter and how we read blogs and news websites. Extension -- Marketers today need to know where their company's online properties rank compared to the competition, and they need this information daily. A major component of all of these types of content are images from online applications and websites. ly or TinyURL.

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Hubspot

JANUARY 10, 2012

For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Online Marketing Institute

DECEMBER 23, 2010

Edwards Deming’s quote is used on occasion at the HubSpot office. While it is more difficult for many B2B companies to create quality video content that can become viral, it is possible with a little bit of creativity and it can be very successful (as Hubspot has shown us). In God We Trust; All Others Must Bring Data W.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? But how do you know if it's working?

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28