SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? Let your audience know about your valuable content to generate interest and drive traffic. WHY IS IT NOT HAPPENING? It’s a ranking issue. Everyone does that.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Marketing Insider Group

DECEMBER 20, 2021

Is there content on my website that is no longer needed or relevant? Content audits optimize the performance of existing content and enable data-informed strategies for new content. They provide insights that allow you to make informed decisions about existing content and future marketing activities. How can I fix it?

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. From there, the answer depends on whether relevant integrations already exist. Any connection developers have to write or build without the help of the HubSpot marketplace is a custom integration.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Marketing Insider Group

DECEMBER 28, 2020

There are additional tools that snapshot this information if GA seems a bit confusing. Other large players in the space include HubSpot , Zoho , and Oracle. Personalization: These features lean on artificial intelligence (AI) to deliver the most relevant experience for visitors. Enterprises are likely to opt for Salesforce.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. By focusing on current trending topics, your site demonstrates its authority, credibility, and relevance.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? You can also curate informative content for them and add your insights. Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x! Source: CMI.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These metrics eventually yield results with lead generation and sales.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Ahrefs creates punchy videos that cover tons of relevant topics for SEO professionals and get straight to the point with actionable insights.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Sweep your readers off their feet with genuine, relevant content to keep them coming back for more. Knowing your business is a key part of driving traffic to your site. Is there key information missing from this article?

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. If they go to your business's YouTube, they probably want information too. Of course, organic traffic and views are very important to your YouTube strategy. Users on YouTube like to be educated and not sold to.". They want help.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 99

Enterprise Management Hubspot Terms and Conditions Sample 99

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Contently

FEBRUARY 28, 2023

The rumble of traffic. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. Although Google isolated micro-moments almost a decade ago, their relevance persists.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Envy

NOVEMBER 8, 2021

Google is constantly updating their search algorithms with the aim of improving the user experience and directing people to the most relevant and useful content. They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. The topic cluster tool on HubSpot. What is a pillar page?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

MAY 28, 2018

Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. How to Rank #1 on Google. The takeaway: search engines are incredibly intuitive.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

SmarkLabs

FEBRUARY 24, 2020

Did you know that less than a quarter of HubSpot users leverage the full potential of the CMS? It’s certainly understandable—HubSpot is a choose-your-own-adventure of epic proportions. Not everyone has the time to complete all of the relevant HubSpot Academy courses (though we highly suggest them if you do!)

Hubspot 52

Hubspot Features Marketing Strategy Marketing & Strategy 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. A bank can use analytics tools to detect fraud and make more informed lending decisions. This increased their organic traffic by 214% in just 4 months.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. A bank can use analytics tools to detect fraud and make more informed lending decisions. This increased their organic traffic by 214% in just 4 months.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketri

FEBRUARY 22, 2024

Hundreds of marketing firms, including Marketri, have embraced this approach to drive search engine rankings and organic traffic (website traffic that you don’t pay for). As you can see, Perplexity indicates that organic search traffic will experience a decline between 18% and 64%.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Blog posts with 6-13 word long headlines tend to drive more traffic. Let’s dive right in! SEO leads have a 14.6% close rate. We got you covered.

Statistics 93

Statistics Paid Content Stats Blogger 93

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. However, mid-funnel efforts cannot be brought to fruition unless you capture more of that hard-earned, top-funnel traffic.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Poorly designed pages have unclear calls to action, lack relevant information, and are visually confusing. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. But this is changing.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Choose content that is already successful, and use it as a springboard to dive right in and deliver relevant, next-level content. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

ClearVoice

AUGUST 16, 2023

It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual. This level of customization creates a relevant and engaging experience for customers, ultimately leading to increased brand loyalty and conversions.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Only B2B

OCTOBER 18, 2023

Moreover, 95% of consumers retain information through video content, making it a highly effective medium for conveying messages and driving engagement. According to HubSpot, the average user spends 88% more time on websites with video, contributing to higher rankings in search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Navigate the Channel

JANUARY 5, 2024

Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. To keep up with these changes, marketers should make it a daily habit to stay informed and educated. on social media. Consider a social listening plan.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69