SmartBug Media

MARCH 2, 2023

Welcome to our monthly blog series, where we dive into the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. January 2023 Using HubSpot AI to Automatically Associate Calls with Meetings Who this applies to: Zoom users only.

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Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

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Hubspot CRM Tips Lead Ranking 57

Heinz Marketing

MARCH 31, 2023

Follow along each month and optimize your email deliverability from the ground up. Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists – check it out. Be relevant: Make sure your content is relevant to your subscribers’ interests.

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Deliverability Optimization CAN-SPAM Content 86

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To learn how to take advantage of these recent developments, this post offers four tips for the blog listing page editor HubSpot users can implement to optimize their resource pages.

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SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

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Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Their content has to be relevant.

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Hubspot Cost Google Process 74

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. This is a conversion too.

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Contently

JANUARY 11, 2023

Not even the world’s best data scientists could keep up with that amount of information on their own. Personalization is all about relevancy to the customer. Are you providing them with the information they need when they need it on the channel they’re searching for it? Become more relevant. First-Party Data.

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Personalization Top of Funnel Business Enterprise Management 177

Marketing Insider Group

DECEMBER 20, 2021

It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction. How can I optimize it even more? Is there content on my website that is no longer needed or relevant? Which content is underperforming? How can I fix it?

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Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. Accelerate sales pipelines. Increase sales productivity.

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Martech

APRIL 22, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Personalize your email content: Craft personalized and relevant email content that speaks directly to the needs and challenges of your target audience. I am trained with MarTech content.

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Lead Generation Lead Ranking Tactics Lead Scoring 70

Metadata

JANUARY 31, 2024

It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. While that may be an extreme example, you can imagine the mixed message those conflicting narratives would send to HubSpot’s audience. The companies with the most successful events, like HubSpot INBOUND, build them around a central theme.

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Marketing AI Optimization Marketing & Strategy B2B 52

Marketing Insider Group

AUGUST 10, 2021

This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Optimization: Continuous optimization is critical to getting the most from your campaign. It’s clear, relevant, and promises to deliver instant gratification. Start with a verb, followed by an adverb or subject.

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Hubspot

APRIL 9, 2020

And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. Let’s look at another example.

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Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Investigate our list of resources for discovering current trending topics that keep your content relevant. Investigate our list of resources for discovering current trending topics that keep your content relevant. Best of all, the tool is free.

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Trends Marketing AI Lead Scoring Lead Ranking 276

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

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Twitter Optimization Tips Display 61

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. This capability can summarize information, change tone, rephrase sentences and perform other grammatical gymnastics. To retain the data from the sunsetted metrics, export the information before October 2, 2023.

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Top of Funnel Forecasting SMS Work Management 120

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing?

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Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems.

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Privacy Policies Brand Identity Branding Multi-Channel 340

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. You can then use this data to better inform your buyer’s journey and further improve your content strategy. The post Optimize Your Buyer’s Journey: A Data-Driven Approach appeared first on ClearVoice.

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Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. If they go to your business's YouTube, they probably want information too. Not optimizing your videos. When YouTube was created, SEO and optimization were fairly new concepts. But users don't want to be sold to. They want help.

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Youtube Hubspot Tactics Video Marketing 99

Zoominfo

FEBRUARY 27, 2021

The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. HubSpot Sales Hub. What Should My Sales Intelligence Tool Include?

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InsideView Enterprise Management Top of Funnel Tools 264

Lake One

NOVEMBER 16, 2023

HubSpot’s Smart CRM, a powerful customer relationship management system, has emerged as a game-changer in helping businesses meet these evolving demands. What is HubSpot’s Smart CRM? HubSpot’s Smart CRM is not just a customer relationship management platform. They are no longer sold by a run-of-the-mill salesperson.

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Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

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Marketing AI Content Marketing Enterprise Management Planning 92

Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. For more information about Uncle Drew, check out this Clio winning campaigns post. They don't push their offerings, but they are visible and helpful should someone need to take their money game to the next level." — Amanda Sellers, Historical Optimization Writer.

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Hubspot Content Marketing Campaigns Planning 93

Hubspot

MAY 5, 2021

It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. You have to pique their interest, build trust, and encourage them to take action.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Failing to Optimize Your Website Think of optimizing your website like a lever effect – a well-optimized website can simultaneously knock out several lead-generation mistakes. Search engine optimization is the essential starting point.

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Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. The more high-quality content you have, the better your website will perform overall.

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B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Hubspot

DECEMBER 12, 2019

Google collects information including the name of the podcasts, episode titles and descriptions, and transcriptions of new episodes. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO.

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Hubspot SEO Design SERP 99

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. The information can help you understand your market reputation (or if anyone knows about you at all).

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Marketing AI Paid Search Agency Content Marketing Planning 132

Hubspot

MAY 28, 2018

Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords.

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Lead Scoring Lead Ranking Hubspot Google 77

Hubspot

APRIL 6, 2017

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 8 Conversion Rate Optimization Strategies to Try.

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Conversion Rate Lead Ranking Optimization Conversion 101

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. Although Google isolated micro-moments almost a decade ago, their relevance persists.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

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Data Hygiene Privacy Landing Pages CAN-SPAM 91

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. They enable businesses to nurture leads, send automated follow-up messages, and segment their email lists for more relevant communication. Advantages of Content Automation A.

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SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

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