KoMarketing Associates

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

HubSpot is a CRM platform widely used by B2B marketers. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. LinkedIn , Twitter.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. Optimizing Marketing Automation. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance! State of Marketing Report 2021.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Search Engine Land. Consider your own alumni network, industry affiliations, and vendor-specific resources.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. Button Optimizer. Button Optimizer allows users to design and customize CTA buttons in minutes. The profile shows information about the web server, hosting providers, content management systems, and much more. HubSpot Sidekick. What is it? What is it? AdWords Editor. What is it?

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). Your audience is looking for information. Instead of getting caught up in our respective roles, it’s important to work together to create the type of content that will optimize performance across channels.