Hubspot Inbound Conference Recap 7 of 9
Kaon
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Don’t tell them information they already know, feed them new insights and pain point s. This will give you a sense of how you should talk to your prospect.
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