Kaon

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Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Don’t tell them information they already know, feed them new insights and pain point s. This will give you a sense of how you should talk to your prospect.

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Hubspot Inbound Conference Recap 1 of 9

Kaon

This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. “The content and the conservation are a celebration of the customer and his/her experience.”-Sonia