SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. This way, you can improve on your own optimization tactics so that your content gets put on their radar.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? These tools quickly sift through large volumes of data, identify relevant information and generate initial drafts. This information helps AI algorithms deliver personalized content recommendations and tailored experiences.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Top Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Why optimize for local search? 30% of Google searches are for local information. It's in the numbers.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience's needs and expectations. For the record, I don't agree.). Google shopping results.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

APRIL 2, 2020

Alignment is the process of making sure the topics or keywords that you're optimizing for are the same topics that your target audience cares about in their particular stage of the Buyer's Journey. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Blogs support search engine optimization (SEO). The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization. Technical Optimization. Anchor Text.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. In fact, only 44% of businesses have applied for a Google My Business listing, despite this being one of the absolute first steps in the local SEO optimization checklist. Optimize your Google My Business (GBM).

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

JANUARY 29, 2020

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. But let's see what an expert has to say: Christina Perricone - HubSpot.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

JUNE 5, 2019

You find that many of those walking into your store tend to talk with your employees for advice and end up leaving with you in mind, but clearly look elsewhere for better prices now that they're more informed. Identify and expand on long-tail keywords. In the Google Ads interface, take a peek in your Search Query Report.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Historical Optimization. Is the Content Really Failing?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. This refers to “long-tail” vs. “short tail” keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

SmartBug Media

SEPTEMBER 6, 2019

Statistically speaking, the first (wo)man through the door wins the business 50 percent of the time , and the best way to be first is to use information that your competitors aren’t leveraging. Having the full picture of who your audience is and what they are doing will help you optimize your marketing efforts and sales outreach.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. A URL with a lot of random letters and numbers isn't attractive to site visitors and isn't optimized for search engines. If you’re targeting a long tail keyword (i.e.,

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. It's not optimized, that's what. Optimized Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Ledger Bennett

MARCH 25, 2020

The announcement was met with a mix of doubt and optimism from the marketing community. Cookies allow your site to remember key user information, like language preferences, usernames and passwords, and items added to a visitor’s shopping cart. Shift Towards Search Engine Optimization (SEO).

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

OCTOBER 10, 2018

And according to Ben Winters of Ideoclick -- a company that works with companies to optimize online sales -- Amazon's ad revenue is growing at 5X the rate as Google's. On Google, conversely, it could be that I'm just looking for information. digital ad spending over Facebook or Google, it appears to be a long-tail victory.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Why Should You Optimize for Featured Snippets? When HubSpot ran a test, a page that achieved the No. Before You Start Optimizing for Featured Snippets. For inspiration, check out the latest SEO training released by HubSpot Academy. 1 Paragraph featured snippets.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Turn a long-winded sentence into two. Keep your paragraphs to 2-3 sentences max.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. How you actually do it hasn''t.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 3) Know your competitors like your best friend. How do you start?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Optimize Keywords in Product Titles and Descriptions. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term.

Optimization 28

Optimization Google CPC Cost Per Click 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. He is looking for information on installation or someone to perform the installation, and- that could be you!

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

MARCH 8, 2016

A place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Convert

NOVEMBER 16, 2020

However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. This table makes it clear: Statistical Confidence: The more visitors your test gets, the more your Statistical Confidence increases, until it reaches 99% if you let it run long enough. This is where samples come in handy.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111