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10 Interesting Content Ideas for You

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This month HubSpot came out with a great report on 100 Community Manager Content Ideas. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. We thought we’d pull a few good ones out for you, below. Relate your how?to

6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

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7 Real Marketing Interview Questions From HubSpot's CMO


And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Can you use this information to create a lead score? Next Steps.

The Art and Science of Driving Webinar Registration


I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? So how can we get them to sign up for our webinars if we can’t even get them to read emails promoting them? The Science of Getting People to Register for Webinars. It’s the doorway to your webinar. 3) Mix up email types.

Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

Fearless Competitor

In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. Just click the button in the show.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. 2) Host Your Webinar at an Inconvenient Time.

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. You won’t find it here!

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. Quality or Quantity? And here’s why.

7 Tips to Kick Your Next Marketing Webinar Up a Notch


Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. So, how do you make your webinars stand out and provide true value to participants? Below are seven tips to start kicking your marketing webinars up a notch.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc. Further explanation on HubSpot 3 in this 7:20 video. That's a relief. Until now.

20 Ways to Generate ROI from a Corporate Blog


Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online.

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“Creating(Buyer) Interest with Personality” – webinar on 11/11 by Acxiom and Find New Customers

Fearless Competitor

A fun and free webinar on Thursday, November 11th at 4:00pm ET/1:o0pm PT is a must-attend. Learn how the fastest growing companies in America, like Kinaxis, HubSpot and Comcast grow with humor, wit and fun. Not only informative, this will … Continue reading → Tags: Leadership Management best practices marketing campaigns sales challenges webinars

5 Data-Backed Twitter Tips You Should Know


By figuring out what''s working (and what isn''t), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. People who will be reading these tweets are already interested in social media because they''re using social media to find this information.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads.

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. I hope these simple tips will help you with your webinar initiative!

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.

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26 Outstanding LinkedIn Tips and Tactics


Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” It takes all the information in your profile and coverts it to a simple resumé that you can print out.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Interestingly, according to the IDC , the average annual revenue of a small business with a website is $5.03 With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. The effectiveness of inbound as a preferred marketing strategy is underscored in the findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals. A quick note on webinars.

How Trigger Data Guides Workflows for Sales and Marketing

Sales Prospecting Perspectives

Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs. Using marketing automation through HubSpot , we brought behavioral data and event data together to score leads using inbound and outbound techniques.

9 Lead Generation Mistakes Marketers Need to Stop Making


Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead. If there is a fit and interest, sales needs to follow-up quickly. Graphics: HubSpot

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Why Your Company Should Hire an Inbound Marketing Agency


Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Inbound reflects a shift from campaign-based, interruption marketing to consistently measurable, closed-loop marketing initiatives that attract interested prospects and customers with a view to creating lasting relationships. These are two of the chief findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience


Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. That means doing more to entertain, inform, or engage them then the dozens of other things competing for their attention. And it means we’ve got to produce great content. Make it (actually) engaging.

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12 of the Best Facebook Post Ideas for Facebook Lead Generation


Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey. 10) Make a Facebook event page for your next webinar.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Once you have that information, you can send them better, more personalized emails where you make recommendations based on their interests.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

This includes relevant blog posts, links to articles you have written, articles that quote you and event notices for webinars. You never know who’s reading the information. Use the information to turn a cold call into a warm call. . So when you are checking out a prospect, you can review their profile, discover their interest and determine if you have something in common with them to help warm up your call with them. HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Focus on your headline and summary.

Marketing Research to Bookmark for Your Next Blog Post


It frequently publishes new data in its Insights section marketers might find useful to cite, such as: Yearly Nielsen Social Media Report , which readers can access for free after sharing their contact information. Another source for poll results, Pew publishes lots of valuable information you can cite. 19) HubSpot. Source: HubSpot. Why is research so important? Data].

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]


Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Source: Gleanster Research via HubSpot). Offers include case studies, webinars, videos. Source: MarketingSherpa via HubSpot). TOFU - MOFU - BOFU -. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS.

Content Strategy Before Technology Acquisition

Sales Engine

The entire park is laid out in such a way that anyone with any interest can follow. Others will read all of the placards in the exhibits that they’re really interested in, and may make multiple trips. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

18 Tips for Planning a Flawless New Product Launch


At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. If you need help organizing this information, check out these buyer persona templates or this handy tool. At HubSpot, we write a mock press release before we launch a product. Quite simply: If you have big news, you need a big plan. Pre-Launch. A demo?

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. Once you’ve got some engagement, how do you get them interested in talking to a sales person? There are monthly magazines, newsletters and webinars. Top of the Funnel Content. It can.

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. Additionally, since the visitor has likely made at least one other touch with your brand at this point, asking for basic personal information to start the conversation is acceptable here. The 5 absolute, must-do essentials of content marketing [Webinar].

9 Ways to Use Twitter's New Photo Collages in Your Marketing


Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. — HubSpot (@HubSpot) April 8, 2014. More display ads?

23 Types of Lead Gen Content to Put Behind Your Landing Pages


Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. For example, HubSpot offers an Inbound Marketing Kit that includes an interactive presentation, a report that includes original data and research, and a glossary. . 20) Webinars.

How to Research Blog Topics: A Step-by-Step Process


This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content. HubSpot Keyword Tool. You will use this information later to write your blog article.

A Beginner's Guide to Inbound Lead Generation


A lead is a person who has in some way, shape, or form indicated interest in your company''s product or service. Meaning, instead of getting a random cold call from someone who purchased your contact information, you''d hear from a business or organization you''ve already opened communication with. Now let''s talk about the ways in which someone can actually show that interest.