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10 Interesting Content Ideas for You

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This month HubSpot came out with a great report on 100 Community Manager Content Ideas. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. We thought we’d pull a few good ones out for you, below. Relate your how?to

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

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The Art and Science of Driving Webinar Registration

Hubspot

I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? So how can we get them to sign up for our webinars if we can’t even get them to read emails promoting them? The Science of Getting People to Register for Webinars. It’s the doorway to your webinar. How much will they save?

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Can you use this information to create a lead score? Next Steps.

18 Ways to Guarantee Nobody Misses Your Next Webinar

Hubspot

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here's your guide to making your next webinar a rousing success!

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. There is so much that is right about this: Multiple send names to add interest and authenticity.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. There is so much that is right about this: Multiple send names to add interest and authenticity. Share and Enjoy.

Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

Fearless Competitor

In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. Just click the button in the show.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. Quality or Quantity? And here’s why.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc. Further explanation on HubSpot 3 in this 7:20 video. That's a relief. Until now.

11 Steps to Make Sure Your Next Webinar Is a Total Flop

Hubspot

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. Here's a good example from one of our webinars.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. You won’t find it here!

7 Tips to Kick Your Next Marketing Webinar Up a Notch

Hubspot

Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. So, how do you make your webinars stand out and provide true value to participants? good webinar example of this is " The Science of Timing." Get creative.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online.

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“Creating(Buyer) Interest with Personality” – webinar on 11/11 by Acxiom and Find New Customers

Fearless Competitor

A fun and free webinar on Thursday, November 11th at 4:00pm ET/1:o0pm PT is a must-attend. Learn how the fastest growing companies in America, like Kinaxis, HubSpot and Comcast grow with humor, wit and fun. Not only informative, this will … Continue reading → Tags: Leadership Management best practices marketing campaigns sales challenges webinars

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. hope these simple tips will help you with your webinar initiative!

5 Data-Backed Twitter Tips You Should Know

Hubspot

By figuring out what''s working (and what isn''t), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. People who will be reading these tweets are already interested in social media because they''re using social media to find this information.

7 Ways to Instantly Improve Your Webinars

Hubspot

Webinars are powerful. If you aren't familiar, a webinar is an online seminar. Better yet, a webinar is a presentation that is given on the web. The problem is, presenting to a group of people that you don't know and can't see can often make it challenging to create and deliver an awesome webinar. Ways to Instantly Improve Your Webinar. 1. Connect with HubSpot

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

Interestingly, according to the IDC , the average annual revenue of a small business with a website is $5.03 With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. The effectiveness of inbound as a preferred marketing strategy is underscored in the findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals. quick note on webinars.

Content Strategy Before Technology Acquisition

Sales Engine

The entire park is laid out in such a way that anyone with any interest can follow. Others will read all of the placards in the exhibits that they’re really interested in, and may make multiple trips. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

This includes relevant blog posts, links to articles you have written, articles that quote you and event notices for webinars. You never know who’s reading the information. Use the information to turn a cold call into a warm call.  . So when you are checking out a prospect, you can review their profile, discover their interest and determine if you have something in common with them to help warm up your call with them. 8. HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Focus on your headline and summary.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead. If there is a fit and interest, sales needs to follow-up quickly. Graphics: HubSpot

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7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. 

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Radius Product Innovation Solves Top Marketer Challenge: Proving ROI

Radius

Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Stay tuned for more announcements!

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Radius Product Innovation Solves Top Marketer Challenge: Proving ROI

Radius

Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals. In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Stay tuned for more announcements!

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” It takes all the information in your profile and coverts it to a simple resumé that you can print out.

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Qualities of this visitor:  Before we go any further, these visitors are not  interested in being pitched by sales. Additionally, since the visitor has likely made at least one other touch with your brand at this point, asking for basic personal information to start the conversation is acceptable here. The 5 absolute, must-do essentials of content marketing [Webinar].

The 2 Things You Must Nail For Lead-Generating B2B Content

B2B Marketing Insider

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person. This focus on two things can help it all fall in place. So how do you get a handle on it?

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Inbound reflects a shift from campaign-based, interruption marketing to consistently measurable, closed-loop marketing initiatives that attract interested prospects and customers with a view to creating lasting relationships. These are two of the chief findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience

Visually

Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. That means doing more to entertain, inform, or engage them then the dozens of other things competing for their attention. And it means we’ve got to produce great content. Make it (actually) engaging.

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100+ SEO Resources for B2B Marketers

Social Media B2B

And here’s an SEO tip: Notice that the link to each one of these resources below has “Search Engine&# or “Search Engine Optimization&# in it, not “click here&# or “for more information.&# Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization. Search Engine Land features a list of resources for those interested in learning much more about Search Engine Optimization , including topic areas on their site and a list of other notable SEO blogs. Beginner’s Guides. Resources.

The Fallacy of Inbound Versus Outbound

LeanData

That helps explain why Inbound marketing, popularized by software company HubSpot and others, has grown in popularity. The philosophy is to earn someone’s attention with interesting information like blogs, eBooks, webinars and so on. But in an ABM strategy, that marketing touch represents more than just a person showing interest. Let’s have a clean fight.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person. focus on two things can help it all fall in place. So how do you get a handle on it? Decision.

10 B2B Growth-Hacking Tactics for Lead Generation

PureB2B

In recent years, there’s been a renewed interest in growth hacking as marketers have realized that traditional marketing approaches are DOA. Create content that is shareable and embeddable such as e-books, whitepapers, case studies, webinars, informative article posts, and slideshares. Moz and Hubspot have also created dynamic and engaged communities around their products. 6.

Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups

The Forward Observer

Here''s how HubSpot defines it: Blog - A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. The benefits of blogging are numerous, but let''s start with the numbers (according to HubSpot''s State of Inbound Marketing Report ): More traffic: Companies that blog get 55% more website traffic than those that don''t blog.

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Does Profile Management Require Predictive Scoring?

Infer

PB also allows companies to unearth new, deeper buyer signals from external sources (such as technographic signals and other public data like patent filings) and consolidate them along with information from internal sources like their CRM or Marketing Automation system. Then, I added in technographic signals to find people who use Pardot, Hubspot, Marketo or Eloqua. Profiles. Actions.

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]

Synecore

Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Source: Gleanster Research via HubSpot). Offers include case studies, webinars, videos. Source: MarketingSherpa via HubSpot). TOFU - MOFU - BOFU -. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content. HubSpot Keyword Tool. You will use this information later to write your blog article.

9 Ways to Use Twitter's New Photo Collages in Your Marketing

Hubspot

Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. — HubSpot (@HubSpot) January 6, 2014. More display ads?

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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

Hubspot

This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. And if the idea sounds interesting but it's just not a great time for you to take on the project, consider adding them to a backlog of people you want to work with in the future. Webinars are often the go-to type of co-marketing content. Goals.

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7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

Here are a few ways you can generate ideas for your content via Twitter, as well as promote your awesome marketing content through Twitter. (If you want to learn more about using Twitter to improve your business, join us for a free webinar taking place on Tuesday, November 5, 2013 at 2:30 PM GMT. We are having a lot of fun here at HubSpot at the moment with lazy tweets. Right?

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