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10 Interesting Content Ideas for You

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This month HubSpot came out with a great report on 100 Community Manager Content Ideas. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. We thought we’d pull a few good ones out for you, below. Relate your how?to

6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Social media has historically been a great conversational tool for businesses.

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The Art and Science of Driving Webinar Registration


I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? So how can we get them to sign up for our webinars if we can’t even get them to read emails promoting them? The Science of Getting People to Register for Webinars. It’s the doorway to your webinar. How much will they save?

7 Real Marketing Interview Questions From HubSpot's CMO


And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Can you use this information to create a lead score? Next Steps.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. There is so much that is right about this: Multiple send names to add interest and authenticity. Share and Enjoy.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. Here's a good example from one of our webinars.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Enjoy! B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. You won’t find it here!

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

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Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. Quality or Quantity? And here’s why.

7 Tips to Kick Your Next Marketing Webinar Up a Notch


Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. So, how do you make your webinars stand out and provide true value to participants? good webinar example of this is " The Science of Timing." Get creative.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc. Further explanation on HubSpot 3 in this 7:20 video. That's a relief. Until now.

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20 Ways to Generate ROI from a Corporate Blog


Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online.

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“Creating(Buyer) Interest with Personality” – webinar on 11/11 by Acxiom and Find New Customers

Fearless Competitor

A fun and free webinar on Thursday, November 11th at 4:00pm ET/1:o0pm PT is a must-attend. Learn how the fastest growing companies in America, like Kinaxis, HubSpot and Comcast grow with humor, wit and fun. Not only informative, this will … Continue reading → Tags: Leadership Management best practices marketing campaigns sales challenges webinars

5 Data-Backed Twitter Tips You Should Know


By figuring out what''s working (and what isn''t), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. People who will be reading these tweets are already interested in social media because they''re using social media to find this information.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. hope these simple tips will help you with your webinar initiative!

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. 

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How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

This includes relevant blog posts, links to articles you have written, articles that quote you and event notices for webinars. You never know who’s reading the information. Use the information to turn a cold call into a warm call.  . So when you are checking out a prospect, you can review their profile, discover their interest and determine if you have something in common with them to help warm up your call with them. 8. HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Focus on your headline and summary.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Interestingly, according to the IDC , the average annual revenue of a small business with a website is $5.03 With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. The effectiveness of inbound as a preferred marketing strategy is underscored in the findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals. quick note on webinars.

26 Outstanding LinkedIn Tips and Tactics


Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” It takes all the information in your profile and coverts it to a simple resumé that you can print out.

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Qualities of this visitor:  Before we go any further, these visitors are not  interested in being pitched by sales. Additionally, since the visitor has likely made at least one other touch with your brand at this point, asking for basic personal information to start the conversation is acceptable here. The 5 absolute, must-do essentials of content marketing [Webinar].

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12 of the Best Facebook Post Ideas for Facebook Lead Generation


Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey. 10) Make a Facebook event page for your next webinar.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead. If there is a fit and interest, sales needs to follow-up quickly. Graphics: HubSpot

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Why Your Company Should Hire an Inbound Marketing Agency


Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Inbound reflects a shift from campaign-based, interruption marketing to consistently measurable, closed-loop marketing initiatives that attract interested prospects and customers with a view to creating lasting relationships. These are two of the chief findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience


Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. That means doing more to entertain, inform, or engage them then the dozens of other things competing for their attention. And it means we’ve got to produce great content. Make it (actually) engaging.

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18 Tips for Planning a Flawless New Product Launch


At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. If you need help organizing this information, check out these buyer persona templates or this handy tool. 3) Write a mock press release. At HubSpot, we write a mock press release before we launch a product. And that's where the product launch comes in.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. Once you’ve got some engagement, how do you get them interested in talking to a sales person? There are monthly magazines, newsletters and webinars. Top of the Funnel Content. It can.

Content Strategy Before Technology Acquisition

Sales Engine

The entire park is laid out in such a way that anyone with any interest can follow. Others will read all of the placards in the exhibits that they’re really interested in, and may make multiple trips. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]


Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Source: Gleanster Research via HubSpot). Offers include case studies, webinars, videos. Source: MarketingSherpa via HubSpot). TOFU - MOFU - BOFU -. TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS.

11 Examples of Instagram Ads We Love


HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. It uses geometric shapes and lines to draw in viewer interest and engagement. In this ad, she’s promoting a free webinar training in an effort to generate new leads and customers for her business. 11) HubSpot.

The Fallacy of Inbound Versus Outbound


That helps explain why Inbound marketing, popularized by software company HubSpot and others, has grown in popularity. The philosophy is to earn someone’s attention with interesting information like blogs, eBooks, webinars and so on. But in an ABM strategy, that marketing touch represents more than just a person showing interest. Let’s have a clean fight.

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How Trigger Data Guides Workflows for Sales and Marketing

Sales Prospecting Perspectives

Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs. Using marketing automation through HubSpot , we brought behavioral data and event data together to score leads using inbound and outbound techniques.

9 Ways to Use Twitter's New Photo Collages in Your Marketing


Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. — HubSpot (@HubSpot) January 6, 2014. More display ads?

How to Research Blog Topics: A Step-by-Step Process


This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content. HubSpot Keyword Tool. You will use this information later to write your blog article.

The 2 Things You Must Nail For Lead-Generating B2B Content

B2B Marketing Insider

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person. This focus on two things can help it all fall in place. So how do you get a handle on it?

A Beginner's Guide to Inbound Lead Generation


lead is a person who has in some way, shape, or form indicated interest in your company''s product or service. Meaning, instead of getting a random cold call from someone who purchased your contact information, you''d hear from a business or organization you''ve already opened communication with. Now let''s talk about the ways in which someone can actually show that interest.

7 Ways Twitter Can Help Juice Your Content Creation


Here are a few ways you can generate ideas for your content via Twitter, as well as promote your awesome marketing content through Twitter. (If you want to learn more about using Twitter to improve your business, join us for a free webinar taking place on Tuesday, November 5, 2013 at 2:30 PM GMT. We are having a lot of fun here at HubSpot at the moment with lazy tweets. Right?

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23 Types of Lead Gen Content to Put Behind Your Landing Pages


Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. For example, HubSpot offers an  Inbound Marketing Kit  that includes an interactive presentation, a report that includes original data and research, and a glossary. . 20) Webinars.

Unveiling The Pipeline Marketing Technology Stack


Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. Because visitors often don’t convert on their first visit, marketers need to bring interested traffic back. The latter scenario, and one of the most effective ways to convert web visitors into leads, is done through gated content, such as ebooks, whitepapers, and webinars.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person. focus on two things can help it all fall in place. So how do you get a handle on it? Decision.