Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. HubSpot does a great job with its marketing-oriented workbooks.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. For the most part, my team's job has entailed creating PDFs that visitors can download once they submit a form with their contact information.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. With this in mind, your thank you page could include a form to sign up for a free demo or perhaps an upcoming webinar that discusses next steps for choosing a vendor.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. This ensures users can access accurate and up-to-date information for more effective outreach.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!).

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

SmartBug Media

JULY 22, 2020

Rather than a one-size-fits-all approach, you can tailor the messages your prospects receive from you based on things like their community of interest , level of care, and stage in the buying journey—helping you accelerate sales-ready leads and nurture those who need more time. Prerecorded Webinar. Scale Your Marketing.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SendX

JULY 30, 2021

For instance, there are some areas in common between organic searches and email marketing: The goal of the user is to discover content that is useful, interesting, or entertaining. Source: HubSpot You’re no longer sending a generic branded email. Don’t expect users to open an email and sit through an entire webinar.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. Prospects – A prospect is somebody who’s already some interest in your product, offering, or service, but who hasn’t yet converted into a customer. What’s a Lead Capture Page?

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Hubspot

JANUARY 20, 2020

For example, "Claim My Spot" is actionable and lets the user know that they'll be signed up for a course or webinar. Write crisp, compelling copy: The supporting text should be concise and interesting. It should be easy to read and provide important information that makes users want to enter their email address. ClickFunnels.

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 98

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. HubSpot is one of the top sales enablement software (and the one we use!). Custom email templates for sales outreach and contact nurturing. Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. An example is with templates.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

SendX

JULY 29, 2021

For instance, there are some areas in common between organic searches and email marketing: The goal of the user is to discover content that is useful, interesting, or entertaining. Source: HubSpot. Don’t expect users to open an email and sit through an entire webinar. Movement draws the eye and highlights important information.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Hubspot

MARCH 26, 2020

You realize you need new business and decide a base of interested contacts would be a great place to start. As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. Instead of directing people to your homepage, you lead them directly to the product or service they are interested in.in.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Optinmonster

DECEMBER 14, 2021

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. If visitors are already looking at your website, they are already interested in your services or products. What Is a Lead Generation Software/Tool? for their Basic package, $89.55

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

SmartBug Media

JULY 2, 2021

When users bounce, it’s often because the problem or interest they searched for in Google doesn’t match the solution or topic presented in your blog post. For example, if your company has an upcoming webinar, you should be creating graphic CTAs to register for the webinar and placing those on posts that have a similar subject to the webinar.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!).

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Brandpoint

APRIL 3, 2019

While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth.” Are your actions all done with the prospect’s best interest in mind? Gated content, such as eBooks , whitepapers and downloadable templates.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

Hubspot

APRIL 5, 2019

For example, Ramit Sethi starts his autoresponder sequence with a friendly and informational email message: Over the course of several emails, the reader will eventually receive a sales pitch (or a few email sales pitches). HubSpot offers one of the most powerful autoresponder capabilities on the market. GetResponse. ConvertKit.

Autoresponders 95

Autoresponders Enterprise Management Marketing Automation Services Work Management 95

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MAY 5, 2021

You saw your friends whizzing down, which sparked your interest. You have to pique their interest, build trust, and encourage them to take action. HubSpot has transitioned to thinking of the customer journey as less of a funnel and more of a flywheel — building more momentum as customers move through.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Only B2B

SEPTEMBER 27, 2022

The lead’s interest in what you have to offer is the second factor. ” You can score your leads using a variety of factors, such as: Their stay on your website in terms of time Whether they are already customers or not, the pages they browse, the information they download. Construct a Lead Magnet.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. We can learn what content engages a lead, and use that information to nurture them intelligently down the funnel. You can also try creating webinars.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Outgrow

MAY 16, 2023

Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Because it’s a lot of work.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JULY 18, 2019

This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice? An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.). Well, good news!

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) Keep reading to learn all about the basics of virtual selling for financial services. Contents 1. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. Sales professionals need to be able to get the right information at the right time and the right help from their coworkers.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. This interest in researching online brands might also be fueling an increase in.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. People interested in your conference don't just want to hear about the event, they want to hear about the city where it will be hosted. Holding the event online?

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Sales call scripts and email templates. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). But that’s not all. Landing pages. Whitepapers. Consideration Stage.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

SpotMe Blog

SEPTEMBER 15, 2022

For example, if you run a monthly webinar series, you could achieve a 365-day content calendar from all the topics you covered during the webinars. Check out our event marketing plan to rule them all (plus a template to get you started). Content marketing for events has to be valuable enough for people to show interest.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

APRIL 9, 2020

This could come in the form of sharing interesting articles related to your industry, posting about your company culture, or conducting polls to connect with your audience. You can even take it a step further and create free content for your targeted audience, such as ebooks, guides, checklists, templates, and educational videos.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

Hubspot

FEBRUARY 5, 2021

The same goes for a webinar. You and your panelists may be at home and behind a screen, but that doesn’t mean webinars are any less important to prepare for (or that they can be any less nerve-wracking). To help your preparation and quell your nerves, consider writing a webinar script. What is a webinar script?

Webinar Metrics 100

Webinar Metrics Template Planning Paid Search Agency 100