Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. It’s important that you know the difference between demand generation and lead generation before we get started.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Site Speed Sample Rate. The first one is the Site Speed Sample Rate. So instead they use a sample, a sample set of pages to give you page timings.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

SnapApp

AUGUST 1, 2017

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. What is demand generation? . Metrics and KPIs . Prospects.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers. But an even better method is to leverage a call for more content.

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 3, 2014

First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. So what can you do with this information? Example 1: Online Sales.

ROI 28

ROI Multi-Touch Attribution Top of Funnel Lead Ranking 28

ClearVoice

JUNE 24, 2019

The Internet is saturated with information, media, and content. Not only has this lead to information overload, but it is also made the web highly competitive, ultimately making it even more difficult to stand out and capture the attention of your audience. As a result, marketers are creating content faster than ever before.

Interactive Marketing 98

Interactive Marketing Tools Top of Funnel Content 98

SnapApp

JULY 7, 2017

It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams. How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? In our case, we answered their question as to what surgery is best for them.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JULY 22, 2015

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28