Digital B2B Marketing

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Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience. Not only do people trust the information will be valuable, they believe it is information they need to have to stay on top of their category.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current information is critical when I’m looking to stay abreast of the industry. All content should be easy to read or consume, but this is critically important for stage zero content, when I don’t have a specific pressing information need I’m hoping your content will address. No Investment Required. Consumable.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article).

Wikipedia 100
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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Publishing Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings. Publishing. About Eric Wittlake.

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The Dark Future of Native Advertising

Digital B2B Marketing

An uninspiring repetition of the information we already have. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Largely driven by content, Hubspot is delivering numbers many marketers can’t match with much larger advertising budgets. The Reality of Marketing Content.

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

Up until here, this is hopefully information you already have. Hubspot has focused on inbound marketing, a smaller step for the, but still a significant expansion on their offering as digital marketing software and platform provider. Again, consider the example of Hubspot in inbound marketing, referenced above.)