B2B Marketing Traction

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Don’t sell to them, spam them, tolerate or ignore them. Don’t sell, nurture.

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Didn’t get the information they needed? Didn’t feel safe filling out a form or other information?

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Blog with Discipline to Get Marketing Results

B2B Marketing Traction

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Hubspot suggests that you take information from your Press Releases and create blog entries.

Blogger 100
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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this.

Opinions 100
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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. Include some new information about your marketplace or your competitors, as long as that information is a value-add for those in the meeting.

Planning 100
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Social Media Messages – How Many are Enough?

B2B Marketing Traction

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Not reaching your social media marketing goals?