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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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The B2B marketing ironies of our time

Biznology

Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Marketers are abandoning print and face-to-face channels in droves. But guess what?

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What You Need to Know Before Choosing an Inbound Marketing Agency for Your Business

SmartBug Media

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business. Marketing automation.

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Outbound vs. Inbound Marketing? What You Should Know

KEO Marketing

If companies want to stand out from their competition and reach prospects, they must use the right form of marketing at the right time for their unique goals and needs. That is where inbound and outbound marketing can work together to generate sales leads and drive sales conversions. Sample Outbound ABM Journey.

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Dan’s App of the Week: Greet Your Hand Raisers with VideoAsk

Heinz Marketing

Getting in front of your ideal clients can be challenging – even ones interested in making a purchase. That’s why this week I’m highlighting an app that makes it possible to meet your inbound clients from afar through a personalized video greeting. . In the past, we’ve discussed ‘ Why Inbound Marketing is Important.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

You may be interested in learning a new skill but unsure it’s the right fit or unfamiliar with the expectations of roles associated with it. Many will offer sample certifications and freely accessible coursework to get marketers started as well. eMarketing Institute’s Free Online Marketing Course & Certification.

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

Hubspot

Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals.