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APRIL 29, 2013 [Hubspot, Inbound Marketing] Lessons from HubSpot’s State of Inbound Marketing Report
'HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.
| | B2B MARKETING ZONE POSTS
JULY 7, 2010 [Hubspot, Inbound Marketing] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# marketers and business owners.
OCTOBER 10, 2013 | SOCIAL MEDIA B2B
[Hubspot, Inbound Marketing] 5 Smart Tips for B2B Content Marketing
APRIL 30, 2013 | HUBSPOT
[Hubspot, Inbound Marketing] Two Personas Every Marketer Should Care About, Even if They Never Buy
APRIL 29, 2013 | WEBBIQUITY
[Hubspot, Inbound Marketing] Lessons from HubSpot’s State of Inbound Marketing Report
JANUARY 30, 2013 | HUBSPOT
[Hubspot, Inbound Marketing] The Blog Editor's Ultimate Guide to Managing Multiple Contributors
JANUARY 14, 2013 | HUBSPOT
[Hubspot, Inbound Marketing] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 9, 2013 | HUBSPOT
[Hubspot, Inbound Marketing] 28 Quick Tips for Customizing Your Email Preference Center
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| | HUBSPOT
APRIL 30, 2013 [Hubspot, Inbound Marketing] Two Personas Every Marketer Should Care About, Even if They Never Buy
'At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.
| | HUBSPOT
NOVEMBER 16, 2011 [Hubspot, Inbound Marketing] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. Google ostensibly made this change to provide additional privacy to its users; however, this is also at the very dear cost to many marketers of understanding how their visitors are finding their website. Marketers: What Now?
| | SOCIAL MEDIA B2B
OCTOBER 10, 2013 [Hubspot, Inbound Marketing] 5 Smart Tips for B2B Content Marketing
So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. Shelly Kramer and Amy Vernon discussed this subject at the MarketingProfs B2B Marketing Forum. It’s important to note that developing a content strategy should never be done by marketing alone. Paid tools inbound marketing tools: HubSpot and Moz. What does this mean?
| | HUBSPOT
OCTOBER 7, 2011 [Hubspot, Inbound Marketing] 4 Content Creation Lessons Marketers Can Learn From Journalists
Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism. Marketing + Journalism = Marketalism. Marketalism [mar-keht-uh-liz-em] noun, verb : 1. Connect with HubSpot
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HUBSPOT | TUESDAY, MARCH 13, 2012 [Hubspot, Inbound Marketing] What Marketers Should (And Shouldn't) Tweet [Research]
Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter. Take a look at this sample Twitter conversation, for example. Twitter is about spreading interesting content and engaging with others in a meaningful way, not complaining about things that have gone wrong for you, personally. Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. — HubSpot (@HubSpot) March 11, 2012. MORE >>
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012 [Hubspot, Inbound Marketing] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
Catch up on these top 5 marketing stories of the week so you’re prepared for the week ahead. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you’re interested in seeing the full data surrounding this article, you can check out the story here. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. Interested in reading more about the acquisition? Russell Glass of MarketingProfs explains a B2B marketer’s job very accurately. MORE >>
HUBSPOT | TUESDAY, APRIL 10, 2012 [Hubspot, Inbound Marketing] 15 Things People Absolutely Hate About Your Website
One of the tenets of inbound marketing is not to annoy. You've heard using images is great for your inbound marketing, so you go browsing and find this gem for your website: Are we supposed to believe they work at your company? Let's play a translation game using HubSpot's 'About Us' page copy. HubSpot assists organizations across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Take a look at the worst offenders! 1) Pop-Up Ads. MORE >>
HUBSPOT | THURSDAY, MARCH 1, 2012 [Hubspot, Inbound Marketing] How to Conduct Competitive Analysis to Step Up Your Content Strategy
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. On HubSpot's homepage, for example, one can find 'Marketing Resources' further down the homepage. MORE >>
HUBSPOT | FRIDAY, APRIL 20, 2012 [Hubspot, Inbound Marketing] Klout to Launch Brand Pages: Should Marketers Care?
And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. This post will break down all the new features Klout Brand Squads will provide, and why they matter to marketers. How Marketers Can Benefit: If someone loves you enough to be listed as a top ten influencer, you better be sure to convert that influencer into a customer (or leverage their influence in some other beneficial way if they're not a prospect, such as a partnership of some sort)! MORE >>
- [Hubspot, Inbound Marketing] 13 Ways to Spice Up Your Marketing Content With Data HUBSPOT | FRIDAY, AUGUST 10, 2012
- [Hubspot, Inbound Marketing] 10 Amazing Blogs About Blogging to Start Reading NOW HUBSPOT | MONDAY, JANUARY 2, 2012
- [Hubspot, Inbound Marketing] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team HUBSPOT | MONDAY, JANUARY 14, 2013
- [Hubspot, Inbound Marketing] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen HUBSPOT | FRIDAY, DECEMBER 9, 2011
- [Hubspot, Inbound Marketing] How to Leverage Thank-You Page Real Estate for Better Marketing HUBSPOT | THURSDAY, MAY 3, 2012
- [Hubspot, Inbound Marketing] 9 Ways to Make Your Marketing Analytics Actionable HUBSPOT | FRIDAY, FEBRUARY 17, 2012
- [Hubspot, Inbound Marketing] Marketing Automation Emails We Love to Hate HUBSPOT | WEDNESDAY, OCTOBER 26, 2011
- [Hubspot, Inbound Marketing] How to Recruit & Evaluate Rockstar Marketing Interns HUBSPOT | THURSDAY, MAY 3, 2012
- [Hubspot, Inbound Marketing] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads HUBSPOT | TUESDAY, AUGUST 7, 2012
- [Hubspot, Inbound Marketing] The Social Media Publishing Schedule Every Marketer Needs [Template] HUBSPOT | TUESDAY, JULY 24, 2012
- [Hubspot, Inbound Marketing] A Marketer's Guide to Accumulating Awesome Online Reviews HUBSPOT | THURSDAY, MARCH 15, 2012
- [Hubspot, Inbound Marketing] Everything Email Marketers Need to Know About Sender Score HUBSPOT | MONDAY, FEBRUARY 20, 2012
- [Hubspot, Inbound Marketing] 7 Smart Sales Applications of Marketing Intelligence HUBSPOT | MONDAY, APRIL 16, 2012
- [Hubspot, Inbound Marketing] How to Score Your Leads So Sales Works the Hottest Prospects HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012
- [Hubspot, Inbound Marketing] 28 Quick Tips for Customizing Your Email Preference Center HUBSPOT | WEDNESDAY, JANUARY 9, 2013
- [Hubspot, Inbound Marketing] 3 Ways to Make Inbound Leads More Effective for Sales and Marketing HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
- [Hubspot, Inbound Marketing] How to Overcome the 7 Most Crippling Blogging Challenges HUBSPOT | WEDNESDAY, JANUARY 18, 2012
- [Hubspot, Inbound Marketing] The Blog Editor's Ultimate Guide to Managing Multiple Contributors HUBSPOT | WEDNESDAY, JANUARY 30, 2013
- [Hubspot, Inbound Marketing] 3 Reasons Landing Pages Should be Free HUBSPOT | THURSDAY, DECEMBER 16, 2010
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