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Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)


Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” ” I suggested she let others fret about terminology and instead focus on creating awesome stuff that doesn’t even feel like marketing in the first place. See below.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 3) Video Platforms.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Never!

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. We've mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Interesting visuals. Email Marketing.

Marketing in 2015: Not for the Faint of Heart


Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) - you still feel like you can’t keep up with the changing marketing landscape? Marketing technology expert Scott Brinker charted an astounding 1,876 marketing technology vendors in 43 categories this year* – nearly twice as many as last year!

A Year in Review: The Biggest Social Media Updates of 2013


Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. Pin ‘em! Ebooks?

14 Ways to Get More Use Out of Your Buyer Personas


“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Marketing isn''t arts and crafts. You can easily share that ebook with just the group of contacts who you know will be interested in it. 6) Write blog posts with specific personas in mind.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. million for HubSpot and $85.1

Discover Where Your Competitors Are Beating You Online


While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Inbound links are a key component of Google’s assessment of your website’s authority and popularity.


Two Personas Every Marketer Should Care About, Even if They Never Buy


At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.

14 Ways to Increase Your Clickthrough Rate on Twitter


HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] — HubSpot (@HubSpot). Tweeting is easy. They can.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. The Effect of Word Count on Inbound Links. hubspot," "click here," etc.).

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable.

How to Use Twitter Retargeting Ads to Generate More Customers


At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Our approach prior to the experiment: Prior to this experiment, we promoted direct response ads that asked for a free trial, a demo, or an inbound marketing assessment.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. At HubSpot, we use.

5 Smart Tips for B2B Content Marketing

Social Media B2B

So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. Shelly Kramer and Amy Vernon discussed this subject at the MarketingProfs B2B Marketing Forum. It’s important to note that developing a content strategy should never be done by marketing alone. Paid tools inbound marketing tools: HubSpot and Moz. What does this mean?

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How to Take Vacation Without Sabotaging Your Sales Team


Many marketers find the idea of leaving their job for a week or more a very stressful experience. If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. Keep on reading to learn how to set yourself up for a relaxing summer vacation and set your marketing and sales teams up for success for the rest of the year.

15 Things People Absolutely Hate About Your Website


One of the tenets of inbound marketing is not to annoy. You've heard using images is great for your inbound marketing, so you go browsing and find this gem for your website: Are we supposed to believe they work at your company? Let's play a translation game using HubSpot's 'About Us' page copy. Take a look at the worst offenders! Pop-ups are seriously annoying.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? consider it an Owners Manual for B2B marketing today. June 2010. Enjoy.

6 Incredibly Insightful Marketing Reports You Should Be Running


There are hundreds of reports that you can run to dig into your marketing. Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. This post will help you get at that -- it compiles some of the reports that can get you started on some of the basics in marketing reporting.

15 Important Ways to Use Case Studies in Your Marketing


According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. IP addresses.

The Social Media Publishing Schedule Every Marketer Needs [Template]


Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Someone in your network tweets something interesting?

10 Brands That Brilliantly Differentiated Themselves From the Competition


This post originally appeared on the Insiders section of Inbound Hub. They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. They cater to a niche market and audience just for dental practices. ” They go beyond numbers and become advocates and consultants for the best interest of dentists. How They''re Doing It.

Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week


Catch up on these top 5 marketing stories of the week so you’re prepared for the week ahead. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you’re interested in seeing the full data surrounding this article, you can check out the story here. Interested in reading more about the acquisition? That’s right. It’s confirmed. It’s true!

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13 Ways to Spice Up Your Marketing Content With Data


Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. HubSpot's own Dan Zarrella uses this technique in a lot of his own research.

What Marketers Should (And Shouldn't) Tweet [Research]


Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter. Take a look at this sample Twitter conversation, for example. Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. Connect with HubSpot

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


Creating slide decks is a regular practice for many marketers. In fact, one of the most powerful marketing platforms for visual content is the versatile presentation platform, SlideShare, and it's a great platform for getting even more out of your slide presentations. One reason SlideShare is so useful for inbound marketing is that it's made up of a very professional audience.

How to Recruit & Evaluate Rockstar Marketing Interns


They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before.

How to Conduct Competitive Analysis to Step Up Your Content Strategy


When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) This helps readers identify content most applicable to their interests. Right?

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28 Quick Tips for Customizing Your Email Preference Center


Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? say that five times fast) is actually a fantastic piece of marketing real estate! Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own!

Klout to Launch Brand Pages: Should Marketers Care?


And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. This post will break down all the new features Klout Brand Squads will provide, and why they matter to marketers. How Marketers Can Benefit: These help users more easily find your social media presence.

10 Amazing Blogs About Blogging to Start Reading NOW


With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.

A Marketer's Guide to Accumulating Awesome Online Reviews


The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. That's good news for marketers and business owners, because it means you have more control over how your business is represented. Connect with HubSpot Survey says: Very!

Everything Email Marketers Need to Know About Sender Score


Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. If you do know your Sender Score, do you know what it means for your reputation as an email marketer ?

How to Score Your Leads So Sales Works the Hottest Prospects


The good news about inbound marketing is that it can help you attract high volumes of leads. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Instead, your marketing team should be focusing on generating more leads. Top-of-the funnel interests (e.g.

9 Ways to Make Your Marketing Analytics Actionable


Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned. Oh, so you want to be one of those great marketers?

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