Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.
The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
SEPTEMBER 22, 2014
Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” ” I suggested she let others fret about terminology and instead focus on creating awesome stuff that doesn’t even feel like marketing in the first place. See below.
13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
The Forward Observer
NOVEMBER 4, 2015
Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Never!
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. Check out their blog on HubSpot''s COS! 2) Yoh. They recently underwent a website redesign as they moved onto HubSpot''s COS. Check out their blog on HubSpot''s COS! 3) SparkReaction.
The 3 Most Important Aspects of Inbound Marketing
The Forward Observer
JUNE 26, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Are there strategic or business plans that drill down to marketing and sales goals ? competitive)?
A Year in Review: The Biggest Social Media Updates of 2013
DECEMBER 11, 2013
Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. Pin ‘em! Ebooks?
14 Ways to Get More Use Out of Your Buyer Personas
MAY 22, 2014
“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Marketing isn''t arts and crafts. You can easily share that ebook with just the group of contacts who you know will be interested in it. 6) Write blog posts with specific personas in mind.
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. million for HubSpot and $85.1
Discover Where Your Competitors Are Beating You Online
SEPTEMBER 7, 2016
While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Inbound links are a key component of Google’s assessment of your website’s authority and popularity.
Two Personas Every Marketer Should Care About, Even if They Never Buy
APRIL 30, 2013
At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot). Tweeting is easy. They can.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. The Effect of Word Count on Inbound Links. hubspot," "click here," etc.).
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Our approach prior to the experiment: Prior to this experiment, we promoted direct response ads that asked for a free trial, a demo, or an inbound marketing assessment.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. At HubSpot, we use.
5 Smart Tips for B2B Content Marketing
Social Media B2B
OCTOBER 10, 2013
So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. Shelly Kramer and Amy Vernon discussed this subject at the MarketingProfs B2B Marketing Forum. It’s important to note that developing a content strategy should never be done by marketing alone. Paid tools inbound marketing tools: HubSpot and Moz. What does this mean?
How to Take Vacation Without Sabotaging Your Sales Team
JUNE 24, 2014
Many marketers find the idea of leaving their job for a week or more a very stressful experience. If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. Keep on reading to learn how to set yourself up for a relaxing summer vacation and set your marketing and sales teams up for success for the rest of the year.
15 Things People Absolutely Hate About Your Website
APRIL 10, 2012
One of the tenets of inbound marketing is not to annoy. You've heard using images is great for your inbound marketing, so you go browsing and find this gem for your website: Are we supposed to believe they work at your company? Let's play a translation game using HubSpot's 'About Us' page copy. Take a look at the worst offenders! Pop-ups are seriously annoying.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? consider it an Owners Manual for B2B marketing today. June 2010. Enjoy.
6 Incredibly Insightful Marketing Reports You Should Be Running
APRIL 24, 2014
There are hundreds of reports that you can run to dig into your marketing. Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. This post will help you get at that -- it compiles some of the reports that can get you started on some of the basics in marketing reporting.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. IP addresses.
10 Brands That Brilliantly Differentiated Themselves From the Competition
JUNE 30, 2014
This post originally appeared on the Insiders section of Inbound Hub. They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. They cater to a niche market and audience just for dental practices. ” They go beyond numbers and become advocates and consultants for the best interest of dentists. How They''re Doing It.
The Social Media Publishing Schedule Every Marketer Needs [Template]
JULY 24, 2012
Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Someone in your network tweets something interesting?
Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
SEPTEMBER 9, 2012
Catch up on these top 5 marketing stories of the week so you’re prepared for the week ahead. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you’re interested in seeing the full data surrounding this article, you can check out the story here. Interested in reading more about the acquisition? That’s right. It’s confirmed. It’s true!
13 Ways to Spice Up Your Marketing Content With Data
AUGUST 10, 2012
Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. HubSpot's own Dan Zarrella uses this technique in a lot of his own research.
What Marketers Should (And Shouldn't) Tweet [Research]
MARCH 13, 2012
Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter. Take a look at this sample Twitter conversation, for example. Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. Connect with HubSpot
7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
AUGUST 7, 2012
Creating slide decks is a regular practice for many marketers. In fact, one of the most powerful marketing platforms for visual content is the versatile presentation platform, SlideShare, and it's a great platform for getting even more out of your slide presentations. One reason SlideShare is so useful for inbound marketing is that it's made up of a very professional audience.
How to Recruit & Evaluate Rockstar Marketing Interns
MAY 3, 2012
They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before.
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) This helps readers identify content most applicable to their interests. Right?
28 Quick Tips for Customizing Your Email Preference Center
JANUARY 9, 2013
Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? say that five times fast) is actually a fantastic piece of marketing real estate! Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own!
Klout to Launch Brand Pages: Should Marketers Care?
APRIL 20, 2012
And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. This post will break down all the new features Klout Brand Squads will provide, and why they matter to marketers. How Marketers Can Benefit: These help users more easily find your social media presence.
10 Amazing Blogs About Blogging to Start Reading NOW
JANUARY 2, 2012
With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. That's good news for marketers and business owners, because it means you have more control over how your business is represented. Connect with HubSpot Survey says: Very!
Everything Email Marketers Need to Know About Sender Score
FEBRUARY 20, 2012
Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. If you do know your Sender Score, do you know what it means for your reputation as an email marketer ?
How to Score Your Leads So Sales Works the Hottest Prospects
FEBRUARY 8, 2012
The good news about inbound marketing is that it can help you attract high volumes of leads. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Instead, your marketing team should be focusing on generating more leads. Top-of-the funnel interests (e.g.
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned. Oh, so you want to be one of those great marketers?
4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
DECEMBER 9, 2011
From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! 2. You can almost think of appropriate LinkedIn Groups as a sample size of your prospects to figure out who they are and what they're looking for. Connect with HubSpot
How to Leverage Thank-You Page Real Estate for Better Marketing
MAY 3, 2012
We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. this visitor just showed enough interest in you to redeem your offer. First, hyperlink text within your thank-you page copy directing your lead to your offer, like you see here with the blue hyperlinked text, "See how you can track that in a free demo of the HubSpot software.". You do say thank you, right?
Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
NOVEMBER 16, 2011
Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. Google ostensibly made this change to provide additional privacy to its users; however, this is also at the very dear cost to many marketers of understanding how their visitors are finding their website. Marketers: What Now?
The Blog Editor's Ultimate Guide to Managing Multiple Contributors
JANUARY 30, 2013
Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Want a more well-rounded and sufficiently fed business blog ? The answer is simple -- don't do it all yourself! Okay, okay.