Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.
The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
SEPTEMBER 22, 2014
Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” Content marketing is a subset of inbound marketing.
How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
DECEMBER 22, 2016
Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.
13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
The Forward Observer
NOVEMBER 4, 2015
Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. Marketing. Want more marketing budget?
4 Ways to Use Audio in B2B Marketing
MARCH 22, 2017
We believe that this listening behavior creates a tremendous opportunity for marketers -- especially those in the B2B sector -- to create branded, audible content. Audio is often associated with consumer marketing, but those kind of assumptions create a missed opportunity for B2B brands.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. We've mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. Interesting visuals. Email Marketing.
Marketing in 2015: Not for the Faint of Heart
MAY 11, 2015
Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) - you still feel like you can’t keep up with the changing marketing landscape? Some companies are great at storytelling but suck at the science of marketing.
A Year in Review: The Biggest Social Media Updates of 2013
DECEMBER 11, 2013
Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. With so much social data on Facebook, marketers were yearning for a way to capture it all.
14 Ways to Get More Use Out of Your Buyer Personas
MAY 22, 2014
“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Marketing isn''t arts and crafts. Inbound Marketing
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. But more interesting is that 77% come from somewhere else.
Discover Where Your Competitors Are Beating You Online
SEPTEMBER 7, 2016
While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1.
Two Personas Every Marketer Should Care About, Even if They Never Buy
APRIL 30, 2013
At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Sample Company Fan Persona: George the Plumber.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Hubspot’s research showed that their average tweet copy got an average of 98 clicks, while headline-based tweets got an average of 110 clicks.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The Effect of Word Count on Inbound Links.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. 4) Email Marketer. 6) Product Marketer.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Create your list in whatever CRM or marketing automation platform you use.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing?
5 Smart Tips for B2B Content Marketing
Social Media B2B
OCTOBER 10, 2013
So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. Shelly Kramer and Amy Vernon discussed this subject at the MarketingProfs B2B Marketing Forum. It’s important to note that developing a content strategy should never be done by marketing alone.
How to Take Vacation Without Sabotaging Your Sales Team
JUNE 24, 2014
Many marketers find the idea of leaving their job for a week or more a very stressful experience. If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. Before You Go: Fueling Up Your Inbound Machine.
15 Things People Absolutely Hate About Your Website
APRIL 10, 2012
One of the tenets of inbound marketing is not to annoy. You've heard using images is great for your inbound marketing, so you go browsing and find this gem for your website: Are we supposed to believe they work at your company?
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? &# If you’re a business to business marketer, you ought to check it out.
6 Incredibly Insightful Marketing Reports You Should Be Running
APRIL 24, 2014
There are hundreds of reports that you can run to dig into your marketing. Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. Blogs have become a marketer''s best friend.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.".
The Social Media Publishing Schedule Every Marketer Needs [Template]
JULY 24, 2012
Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. Someone in your network tweets something interesting? We have a 9 a.m. meeting?
10 Brands That Brilliantly Differentiated Themselves From the Competition
JUNE 30, 2014
This post originally appeared on the Insiders section of Inbound Hub. They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. They cater to a niche market and audience just for dental practices.
Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
SEPTEMBER 9, 2012
Catch up on these top 5 marketing stories of the week so you’re prepared for the week ahead. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you’re interested in seeing the full data surrounding this article, you can check out the story here.
13 Ways to Spice Up Your Marketing Content With Data
AUGUST 10, 2012
Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there.
What Marketers Should (And Shouldn't) Tweet [Research]
MARCH 13, 2012
Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter. Take a look at this sample Twitter conversation, for example. — HubSpot (@HubSpot) March 11, 2012.
7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
AUGUST 7, 2012
Creating slide decks is a regular practice for many marketers. In fact, one of the most powerful marketing platforms for visual content is the versatile presentation platform, SlideShare, and it's a great platform for getting even more out of your slide presentations.
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. This helps readers identify content most applicable to their interests.
How to Recruit & Evaluate Rockstar Marketing Interns
MAY 3, 2012
They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. First, Should You Hire a Marketing Intern? What to Look for in a Marketing Intern.
28 Quick Tips for Customizing Your Email Preference Center
JANUARY 9, 2013
Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? say that five times fast) is actually a fantastic piece of marketing real estate! No marketer likes losing subscribers.
Klout to Launch Brand Pages: Should Marketers Care?
APRIL 20, 2012
And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. This post will break down all the new features Klout Brand Squads will provide, and why they matter to marketers.
10 Amazing Blogs About Blogging to Start Reading NOW
JANUARY 2, 2012
With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. The site teaches you how to write compelling copy, the genesis of online marketing success.
How to Score Your Leads So Sales Works the Hottest Prospects
FEBRUARY 8, 2012
The good news about inbound marketing is that it can help you attract high volumes of leads. The more time quality leads spend with your content and the better informed they become, the more likely they’ll be interested in hearing from your sales team. Connect with HubSpot
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right?
Everything Email Marketers Need to Know About Sender Score
FEBRUARY 20, 2012
Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Connect with HubSpot