Hubspot

NOVEMBER 16, 2011

In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Sample Company Fan Persona: George the Plumber. When you remove New York, there are over 4,000.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

MAY 22, 2014

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. You can easily share that ebook with just the group of contacts who you know will be interested in it. Inbound Marketing'

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 18, 2012

You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. You can even curate a list or publish excerpts from some of the long-form content (e.g.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Email marketing insight. Pages with long load times.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there is a huge difference between a functional search marketing campaign and a cost-effective one.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61