Hubspot

SEPTEMBER 9, 2012

The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you’re interested in seeing the full data surrounding this article, you can check out the story here. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic.

Traffic 28

Traffic Search Marketing Enterprise Management Marketing Management 28

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. So without further ado, let’s discuss: How to Optimize Your LinkedIn Profile for Sales. How to Prospect on LinkedIn. How to Research on LinkedIn.

Linkedin 91

Linkedin Ideal Customer Profiles Lead Ranking Profiling 91

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. How LinkedIn Ad Campaigns Work.

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Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

MAY 3, 2012

Rebecca Corliss has been the point-person at HubSpot to harness the power of the intern since she started our internship program that now extends across all departments in our company. “I wanted all marketing interns to have consistent training and mentoring during their time at HubSpot. Where on earth do you find interns?

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

JUNE 24, 2014

Keep on reading to learn how to set yourself up for a relaxing summer vacation and set your marketing and sales teams up for success for the rest of the year. Before You Go: Fueling Up Your Inbound Machine. Implementing HubSpot in the summer was actually perfect," said Justin Chant, Marketing Executive at Cleantec Innovation. "W

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Hubspot

MAY 3, 2012

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. this visitor just showed enough interest in you to redeem your offer. Your social media opportunities don't end with follow buttons -- you can include social sharing buttons, too.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

DECEMBER 11, 2013

From a usage standpoint, there are dual benefits: First, marketers can add more context to their posts with hashtags, giving readers an instant overview of the topic at hand. Without any data on your efforts, measuring the effect of your marketing on Pinterest was pretty subjective up until this point. A win-win, if you ask us.

Paid Content 28

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Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 16, 2012

We're going to take a look at some of the intelligence Marketing gathers on leads, and explain exactly how it can be used in the sales process. We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well.

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

SmartBug Media

DECEMBER 6, 2021

Step 3: Research job titles and connect with employees on LinkedIn. I ultimately decided that a client services role would be a good fit, and since I was a content specialist, I would apply for the inbound specialist position. This leads me to my next piece of advice: Check out SmartBug’s employees on LinkedIn.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ideal Customer Profiles Ad Agencies 98

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. 8) Use case studies in your email marketing. How do you market your case studies?

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Strategic-IC

SEPTEMBER 23, 2020

Linkedin is the obvious choice here but there are other media platforms that are worth looking at. So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms. You just don’t know. Our advice?

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Account Based Marketing ABM Tactics Paid Search Agency 118

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

APRIL 26, 2016

Now that you know who your personas are, you'll need to find a representative sample of your target customers to understand their buyer's journey. We recommend focusing on one persona, but if you feel it's necessary to research multiple personas, be sure to recruit a separate sample group for each one. Step 2: Recruit Buyers.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

JANUARY 22, 2018

He’ll also provide a customized manual with sample emails, calls, and templates. To convince prospects of their product’s value, salespeople must be able to deliver interesting, well-paced, relevant presentations. Inbound Sales. Vendor: HubSpot Academy. Focus: The inbound sales methodology. Location: Online.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

ATAK Interactive

JULY 29, 2019

Take a look at the sample below and download it here: Marketing to Sales Map Template. That’s not to say you shouldn’t delight your current customers by posting great content on LinkedIn, it’s just setting a realistic expectation for WHY you are using the tool. The Rules of Drawing M2S Maps. Okay, you know your business.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

Hubspot

AUGUST 9, 2018

And, of course, you can always find open internships through LinkedIn , Glassdoor , and Indeed. In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Skills and Aptitudes.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

ATAK Interactive

JULY 16, 2019

Take a look at the sample below and download it here: Marketing to Sales Map Template. That’s not to say you shouldn’t delight your current customers by posting great content on LinkedIn, it’s just setting a realistic expectation for WHY you are using the tool. The Rules of Drawing M2S Maps. Okay, you know your business.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

Hubspot

AUGUST 20, 2020

Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn? How Our Marketing Team Used Sprint Planning While Working Remotely. 15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers). 21 Hidden LinkedIn Hacks Revealed [SlideShare].

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there is a huge difference between a functional search marketing campaign and a cost-effective one.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

ATAK Interactive

JULY 29, 2019

Take a look at the sample below and download it here: Marketing to Sales Map Template. That’s not to say you shouldn’t delight your current customers by posting great content on LinkedIn, it’s just setting a realistic expectation for WHY you are using the tool. The Rules of Drawing M2S Maps. Okay, you know your business.

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

Hubspot

NOVEMBER 18, 2015

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Interesting visuals. Email Marketing.

Campaigns 28

Campaigns Planning Landing Pages Buyer Personas 28

Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. but that information is all kept pretty hush hush.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

B2B Marketing Zone Posts

JULY 7, 2010

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

AUGUST 7, 2012

As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare."

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

JULY 24, 2012

Also LinkedIn. Can't a marketer get a moment of peace? The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. LinkedIn Updates. LinkedIn updates are the most unique of all, because you have both Company Pages and LinkedIn Groups to consider.

Social Media 28

Social Media Template Social Marketing Media 28

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. A good idea in order to evaluate your options is to draw up a shortlist of some of the most interesting influencers in your industry.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. The author. Click to Tweet ).

Studies 28

Studies Correlation Paid Search Agency Keywords 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. SMB, Marketing Team of 3, Some Content Marketing Budget. When the marketing team starts to grow, who leads content marketing gets more interesting.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28