B2B Marketing Traction
FEBRUARY 14, 2013
It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects.
B2B Marketing Traction
NOVEMBER 25, 2013
When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. But there is more to measurement than the technical hits and traffic measurements. There is a qualitative approach as well.
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B2B Marketing Traction
OCTOBER 4, 2011
In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. If you have great content and have engaged the prospect in a credible and valuable way, your chances of conversion will be higher. C = 4m + 3v =2(i-f) – 2 a.
B2B Marketing Traction
JANUARY 10, 2012
Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 25 Eye-Popping Internet Marketing Statistics for 2012.
B2B Marketing Traction
FEBRUARY 22, 2010
A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Hubspot suggests that you take information from your Press Releases and create blog entries.
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