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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

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Social Media Impressions vs. Reach: What's More Important?

Hubspot

Let's talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Let's say you have an ad that was displayed 500 times on social media pages. Impressions are the total number of times social media browsers have been showed your content.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.