Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. However, when I began writing the post, I wasn't impressed with my work. The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. In such a short period of time, we had gone from impressive growth to stagnation -- and what's worse, we couldn't figure out why. Think about that for a moment. And now, we take pride in our 4.5

Traffic 76

Traffic Features Google SERP 76

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmartBug Media

AUGUST 28, 2019

It is more personalized and gives off the impression that it took much more effort than an email or a phone call. HubSpot research shows that more than 50 percent of consumers want to see video from brands. It’s a great way for a salesperson to stand out and connect with a buyer on a more emotional level. Video Content Is Preferred.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

AUGUST 30, 2019

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. Great first impressions matter when meeting someone, going to a new place, and even visiting a website.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

AUGUST 7, 2018

Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events. To properly employ email campaigns, you’ll need an email list.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. CPM (Cost per Mille). RevContent.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s an impression?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. CTR: Clicks divided by impressions.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

SmartBug Media

AUGUST 4, 2020

Targeting these channels will ensure you’re making the best first impression when your company shows up in a Google search or a prospect’s newsfeed. As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). times more likely to be considered reputable.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Outgrow

MARCH 18, 2020

Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. With offerings like SEO optimization, SERP friendly blog, inbuilt blogging tools, and superfast site speed, your eCommerce is just a Google away for consumers. Oh wait, let us rephrase. Lightspeed For eCommerce.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Suffice to say: How to Guides matter. Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

TrustRadius Marketing

FEBRUARY 28, 2019

Your site’s ranking on Google SERPs. Impressions : The number of times consumers see your content. “We Hubspot is an all-in-one inbound marketing platform. Hubspot enables websites to easily use GA tracking on their pages and blogs to show how marketing efforts are helping brands reach their goals. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Your site’s ranking on Google SERPs. Impressions : The number of times consumers see your content. “We Hubspot is an all-in-one inbound marketing platform. Hubspot enables websites to easily use GA tracking on their pages and blogs to show how marketing efforts are helping brands reach their goals. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Among the main reasons for this boom, lead generation stands out.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Optimizing the METADATA: Page title tags & Meta descriptions are still highly relevant in shaping the first impression the potential customers have about the business websites.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Outbrain

JULY 3, 2019

Display ads, which are also sometimes known as banner ads, are a form of paid advertising in which the advertiser pays the website publisher for every ad impression or user click of the display ad. Types of paid advertising include PPC (pay per click), PPI (pay per impression) and display ads, or banner ads. Display Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

APRIL 12, 2016

HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. Check out this page for more information.).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

JUNE 26, 2020

Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. If you come across a phrase that brought in a lot of impressions but limited conversions,, consider eliminating the search term by adding the phrase as a negative keyword. The answer?

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Moz

FEBRUARY 9, 2021

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. It’s a good idea to search the query in Google yourself to see how Google is interpreting the intent.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

NOVEMBER 11, 2020

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Organic Search Impressions. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). Organic Click-Through Rate.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

OCTOBER 17, 2018

The expertise of the people who are answering questions on Quora is truly impressive and only adds to the value of using the platform. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. You could also clean up the technical state of your site in the eyes of crawlers -— you’ll then see faster indexing by search engines when you publish new content, increased impressions for existing content. You're being a human and you're analyzing.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SnapApp

APRIL 4, 2018

If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached). For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Visibility and ranking, SERP rankings - Ahrefs.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

SmartBug Media

AUGUST 31, 2022

MarketMuse is an AI-powered content platform that analyzes millions of articles, uncovering content gaps and opportunities to help content creators craft high-quality content that delights customers and impresses search engines. HubSpot Website Grader. HubSpot Social Media Management Software. Semrush Site Audit Tool.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

JANUARY 24, 2020

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. You can check the metrics mentioned above using tools like SEMrush, Hubspot, Ahrefs, Google Search Console, Hotjar and Crazy Egg. Also, moving up a single position in Google increases relative CTR by 30.8%.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Scoop.it

MARCH 17, 2022

Along with an impressive product suite featuring apps, hardware, notebooks, and a catchy logo, Evernote also uses a smart content strategy. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). However, five-position movement from 11 to 6 achieved over 5x those results—an impressive 273% traffic growth.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

The Lead Agency

FEBRUARY 28, 2023

Your website is often the first impression a potential lead has of your business. Once a user visits your website, you have 50 milliseconds to make a good first impression. A visually appealing and professional website design can make a strong positive first impression, increasing the likelihood of a visitor becoming a lead.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Design 62

Hubspot

AUGUST 2, 2013

Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. Here’s how you can stand apart from the competition in the SERPs, and convince searchers you’re worth more than just a couple seconds.

PPC 28

PPC Paid Search Agency Ads Work Management 28