Writing on the Web

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A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ” What is quality content? Sure, you know it when you read it, but what are the essentials?

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Why You Should Write Quality Blog Content

Writing on the Web

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? What is quality content? It depends on who you’re writing for.

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Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. “Ghostwriting content is not inherently bad.

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How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors. Not being able to handle this has ruined many would-be writers’ careers before they got a chance to show what they’re made of.

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Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Author Jennifer Barry , who writes for Hubspot as well, says on the Writtent.com blog: “The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. Well, we’re listed as #24, but hey!

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible.