| | | What Works - What Doesn't | |  Hubspot | 7 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T DECEMBER 16, 2010  12 Quick Content Marketing Tips and Trends Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. 7) While HubSpot uses both channels to promote itself, it gets a lot more paying customers from LinkedIn than from Twitter. Including hot key words and being snarky (i.e., edgy) helps. For more information…”). | WHAT WORKS - WHAT DOESN'T JULY 21, 2010  Selling Your Weaknesses in B2B Content Marketing The folks at marketing automation software vendor HubSpot seem to agree, judging from a recent blog post on “Seven Reasons Social Media is Bad for Marketing.”. But in this post HubSpot admits “ we have under-reported on the negative aspects” of social media and lists seven hidden downsides. Did HubSpot shoot itself in the foot? Which they are. The implied solution? | | | | | |
| WHAT WORKS - WHAT DOESN'T OCTOBER 12, 2010  Can PR Firms Find Gold in Marketing Automation Services? Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Lack of good content was cited by 32%, but that’s such blatant self-promotion I shouldn’t mention it. | WHAT WORKS - WHAT DOESN'T MAY 4, 2010  Real Editors Don't Just Retweet Tags: B2B marketing content marketing editorial strategy HubSpot “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. The only problem is that some of the very smart people giving this advice have no real idea what an editor does. | | WHAT WORKS - WHAT DOESN'T MARCH 4, 2010  Skill Set For Content Marketing: Number Crunching and A Gut Feel Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights. Clean it up.” | | | | | | | |
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WHAT WORKS - WHAT DOESN'T | SUNDAY, FEBRUARY 27, 2011  Why Marketing Automation is Floundering (Amen!)
HubSpot, among other tools, requires a course and certification which I’d love to take advantage of, except for this small diversion of making a living. Trying to Get the Big Mo A recent post by Jeff Pedowitz argues that marketing automation vendors – selling tools that automatically send and track responses to marketing material to target prospects – are floundering, or at least not growing as quickly as they should. As someone trying to grow his own use of these tools, all of these shortcomings sound correct. First, the lack of education. Is it inbound marketing? Email marketing? MORE >>
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